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Truly Deeply rebrands Barbara Sterner Recruitment to Nine Yards

  A bold new brand name and identity that is a true statement of intent for a leading recruitment company. For nearly thirty years, Barbara Sterner Recruitment and Consulting (BSRC) had built an enviable reputation. The company was well established in Melbourne and Sydney and…

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Smiggle – the Aussie brand that is laughing while other retailers scratch their heads.

Doomsayers continue to claim retail is suffering its worst conditions for decades. But in the unlikely market of stationery – where traditional newsagents have been disappearing across the country – one retailer is booming. Smiggle is a great example of a brand that has reset…

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Unveiling our new brand identity for Ferve Tickets

Ferve – a new brand for the love of festivals We are proud to showcase the name and brand identity for Ferve Tickets, eFirst’s ticketing company. From technology geeks to festivarians, Ferve tickets is a deliberate niche ticketing brand that is passionate about festivals. Beyond…

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Smooth FM: Brand or just another playlist?

One of radio’s most anticipated but worst kept secrets is the re-launch of 91.5 and 95.3FM as Smooth FM. The new format went live this week with a significant marketing blitz to convince Melburnians and Sydneysiders, that Smooth is their new place to relax. But…

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Fashion Branding – Shopping the Runway with the L'oréal Melbourne Fashion Festival

Over the past weekend and the coming days I will be enjoying all that is glittery and glamourous at the L’Oreal Melbourne Fashion Festival and as such, I couldn’t resist writing a blog dedicated to it.  Earlier this year, I posted a blog on the…

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Open Your Eyes and Re-evaluate Imagination

The Power of Storytelling and Imagination As a brand designer working in Melbourne, I constantly search for inspiration, unique experiences and creativity that keeps my mind fresh and active. In a world where we are so used to our routines, financial concerns and limited daily…

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Silverwater Resort and Emaar: brand plagiarism or coincidence?

I just experienced a strange case of brand deja-vu on a mini break at Silverwater Resort. I was struck by the similarity of the Silverwater Resort brand to that of Emaar Properties. The resort is in an idyllic spot overlooking Phillip Island. It has a…

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Going nude; a clever brand gesture

For generations, parents have been trying to get their kids to eat healthier food. Is it possible that one brand has finally found a way to make it happen, at least at school?

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Atherstone, bringing the good life to the west

Place brand development, identity, naming, campaign design and execution. This week, Truly Deeply proudly launched the new brand and campaign for Atherstone, a new community in Melbourne’s west.

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The Zara brand effect

In case you haven’t heard the screams from Bourke Street, one of the biggest fashion retail names has opened its doors in Melbourne. Following its successful launch in Sydney, Spanish brand Zara, now has flagship stores in Australia’s two biggest markets. It has been publicised…

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Fujitsu Brand Adrift

Fujitsu stranded in a sea of negative brand association Recently Fujitsu found itself in cold water when a hot air balloon was stranded in Port Philip Bay, in Australia’s southern city of Melbourne. The balloon, along with its ten passengers, originally landed on South Melbourne…

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UK Embrace Safety Video

A Refreshing Take on a Tragic Subject It’s not often I come across a TV ad that you feel like you should watch again, but the impact of this video is truly amazing. It’s a beautiful example of what a huge dose of creative intelligence…

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