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The Risk of Extreme Brand Differentiation – Mini's European Brand Campaign Disaster

Has The battle for Brand Differentiation Gone Too Far? As brands and branders struggle to cut through the information-flooded lives of their customers, the search for new and different ways to connect with markets is becoming more and more extreme. Automotive brand Mini recently took…

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Memorable Brand Messaging and Communications

Giving kudos to brand messaging and communications! All clients want their advertising to make an enormous impact, generate an increase in sales (ideally far greater than the amount invested for a particular campaign) and create plenty of conversation and hype not only within the consumer…

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