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The Toughest Job in the World – A Social Media Campaign full of Engagement

The most important job is also the world’s toughest job. Unlimited hours. No breaks. No Time to Sleep. 365 Days a Year. You can only eat lunch when the associates have finished eating their. And the position pays… absolutely nothing.

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Viral Branding #Worldstoughestjob

This viral video has re-ignited emotions for people all over the world with regard to respect for their mothers. What was intentionally an ad for may actually cause an increase in sales for other brands around Mothers Day as a refreshed light is shone on Motherhood.

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