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More take, not enough give: NAB brand promise destroyed

After spending millions trying to distance themselves from the other ‘big 4’ banks, NAB did once again, but in all the wrong ways last week. Since the Valentine’s Day stunt, NAB had been slowly regaining the public’s trust. They’d reduced fees, rejigged products and worked…

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Best practice for brands is problematic

Business literature keeps advocating the need for businesses to pursue best practice. To aspire to achieve against a set of metrics that are considered optimum performance in a given category. However, the extent to which brands seek to identify best practice performers amongst their competitors,…

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