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Shizens – brand name smarts or fail?

Walking through the shopping centre at the weekend, I couldn’t help but think this must be a joke – unfortunately it’s not. Malaysian cosmetic brand Shizen (now in Australia) must’ve thought they were on a winner with this name.  The Japanese word conveys much of…

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Nike cuts corners on naming and pays the price

Nike is no stranger to controversy surrounding the brand but this time, it is self-inflicted due to a lack of research. Launched to celebrate St Patricks Day, Nike’s ‘Black and Tan’ sneaker has been labelled insensitive and offensive. What should have been a clever brand…

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