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Why Increasing our Intake of Refugees is exactly what 'Brand Australia' needs right now

Australia’s Brand Reputation has been taking a beating It’s been a pretty crap month-or-two for Brand Australia with our reputation taking a rightful whacking overseas thanks to coverage of the ‘Adam Goodes racist booing saga’ and ‘tennis bad boy’ Nick Kyrgios seemingly making a dick…

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Australia's brand values held to ransom by our politicians

Australia’s international reputation has taken something of a beating in recent months. If we consider this reputation as our country’s brand, then we are ignoring the golden rule of branding: adhere to your values. Far from the fair, progressive and multicultural image that is at…

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