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Adidas inspired by London Underground design

You can now wear the iconic London Tube symbol on your shoes thanks to a new collaboration between Transport for London (TfL) and adidas: adidas x TfL Inspired by the design of the London Underground, there are now limited edition adidas trainers dedicated to each…

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Nike puts brand values first with Kaepernick campaign

Are brand values are more important than brand value? Nike this week rolled out their 30th anniversary ‘Just do it’ campaign featuring the ex 49ers quarterback Colin Kaepernick. In a move that will define the brand for the future, Nike have made an incredible brave move.…

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Adidas shoes are garbage

The UltraBoost sneaker from Adidas’ Parley ocean plastic collection   After the recent controversy with Coles supermarkets back flipping twice on providing single use plastic bags for free, here’s some good news stories on brands getting it right when it comes to the issue of sustainability.…

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Federer and Uniqlo, an unlikely new brand partnership?

Things were remarkably different at Wimbledon last week when Roger Federer stepped onto centre court for his first appearance of the tournament, surprising us all by wearing new sponsor Uniqlo. Swapping his signature RF brandmark and ‘swoosh’ for the Uniqlo red squares in a lucrative…

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The meaning and origin of famous brand names

The story behind the names of some of the world’s biggest brands. If you’ve ever tried to create a name for a company or product, you will realise how hard it can be. You need a solid brand strategy and robust naming criteria. You’ll also…

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The evolution of fashion footwear brands now embracing comfortable and stylish shoes

Fashion brands are embracing the shift in everyday footwear. Surprisingly in the past few years, comfortable footwear for women (and men) has become more popular than ever before. But is style compromised?

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The world's most valuable brands

Brand Finance puts thousands of the world’s biggest brands to the test every year, evaluating which are the most powerful and most valuable. This year Apple has kept the top spot as the world’s most valuable brand. While in Australia Woolworths has retained its position…

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Nike uses its brand to motivate Brazilians

Nike’s latest Brazilian campaign is another great example of the brand’s ability to use its brand strength to truly connect with people at a local level.

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Bus Stops – the revitalised brand space

In the last few weeks, agencies around the world have reinvigorated bus stops, turning these every day advertising shelters into truly unique examples of creative brand expression.  Two of the recent examples are Piri’s ‘allergy relief’ shelters in the UK and Puma’s guerilla campaign in…

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Make it count – A Social Media Adventure from Nike

Nike, a Brand Making it Count. Youtube film maker and HBO series producer Casey Neistat was asked by Nike to make a short film about what it means to #makeitcount. Instead of making the movie, Casey spent the budget traveling around the world with his…

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Nike FuelStation Reinventing Retail Space and Product Interaction

Nike FuelStation at Boxpark London Nike continues to push retail space design and customer experience with the first FuelStation launched in Boxpark London. A retail space that is like no other, the space invites the digitally enabled athlete to interact with the Nike brand. The…

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Nike cuts corners on naming and pays the price

Nike is no stranger to controversy surrounding the brand but this time, it is self-inflicted due to a lack of research. Launched to celebrate St Patricks Day, Nike’s ‘Black and Tan’ sneaker has been labelled insensitive and offensive. What should have been a clever brand…

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