Blog

By Category


Brand Recognition Through Art Installations

Brand recognition with clout! Increasingly brands seem to be leveraging a realm of different spaces and as a result we’re noticing some pretty awesome and unbelievable art installations. In saying that there comes some risk for brands big or small to attempt these installations because…

Read more »

Top 10 Inspirational Typography Design Blogs

Top 10 Typography Design Blogs Recently in a blog I published ‘Top 10 Inspirational Brand Design Blogs’, I mentioned a huge issue faced by brand designers like myself, the difficulty of finding great brand design blogs for inspiration and knowledge of current trends. In the…

Read more »

Nike's Bowery Stadium – A Fresh Creative Brand Space

Last month the latest Nike Stadium location opened its doors – the Bowery Stadium in New York City. Nike Stadiums reflect the trend of many brands (especially those in retail) towards what we call soft brand messaging. Unlike traditional advertising whose function is to deliver…

Read more »

Trend Report – The Visual Language of Brands (Chapter3)

The Third Chapter in our Comprehensive Trend Report Over the last two Mondays we’ve published the first two sections of our research report into trends in visual language. Each Monday for the next four weeks we’ll publish another chapter. This week’s chapter focuses on trends…

Read more »

The New Domain Goldrush for Brands

Flicking through the news today I came across a post on John Gruber’s Daring Fireball blog. Canon is beginning the process of acquisition for the .canon top level domain name. Based on the new generic Top Level Domain (gTDL) registration system which will allow a…

Read more »

The Power of Colour in Brand Design

Today it’s more critical than ever for businesses to differentiate themselves from their competitors and make memorable connections with their audience by creating unique, instantly recognisable brands. Colour in Brand Design Every touch point of a brand plays a vital role in brand recall, but…

Read more »

adidas Vs Nike – A Battle of Brand Association

All Brands Have Meaning Whether carefully and strategically considered or by default, all brands hold associated meanings in the minds of the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their…

Read more »

The Tiger Woods Brand – A $19 Million Economic Benefit

He’s still the talk of the town, state, country and the world. Eldrick Tont Woods known simply as Tiger Woods is arguably the greatest sports person of all time and is widely noted as the worlds first billionaire athlete. After his arrival in Melbourne on…

Read more »