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The branded app for colour coded shopping

LuxeFinds, the online luxury shopping engine for women, has produced a mobile shopping app that searches the web for lifestyle goods based on color. By taking a picture of an article of clothing or selecting a colour from a colour wheel, shoppers can find an…

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The Next Digital Generation

If you think texting while walking is dangerous, just wait until everyone starts wearing Google’s futuristic, internet-connected glasses.

  Directions to your destination appear literally before your eyes. You can talk to friends over video chat, take a photo or even buy a few things online…

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Heineken Limited Edition Design Contest

As a brand design agency, we are constantly looking at new and innovative ways for brands to interact with their customers and stakeholders.  A brand which is constantly looking at new ways to push the boundaries is Heineken and their latest idea is certainly no…

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The importance of living your brand's essence

At Truly Deeply, we are always looking for new and innovative ways to help our clients bring their brands alive.  At the heart of this, is a firm belief that to be truly effective, every brand touchpoint must be reflective of the brand’s essence.  …

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The secret to a truly brilliant branded app

For anyone who has ever been to a fashion show, I am sure they are all too familiar with the disappointment of returning home to review the photos of the day, only to find your IPhone full of blurry snapshots that vaguely resemble a person.…

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Fresh fruit and vegetables – the new brand battleground

Yet again, Coles and Woolworths are set to battle it out in a price war. This time its fruit and vegetables with Coles trying to steal the “fresh food” crown with its new campaign; “There’s no freshness like Coles freshness”.  Woolworths, badged “The Fresh Food People”,…

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The Creative Future magazine

viagra-design-graphic-logo-1/” rel=”attachment wp-att-13805″> Having just spent three weeks in California over the holiday period, I couldn’t help but marvel at the wide array of creative expressions seen in the every day.  From the impressive graffiti and street art in San Francisco, to the high end…

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Embedding Design into Life

While there are many awards that recognise individual accomplishments in design, the World Design Capital (WDC) is unique as it aims to focus on the broader essence of design’s impact on urban spaces, economies and citizens.  The award or designation provides a distinctive opportunity for…

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Organic brand living their message

Grazin’, the USA’s first Animal Welfare-approved restaurant recently opened in a ’50s diner in Hudson, NY.  Everything served in the restaurant comes from family farms that raise livestock humanely outdoors and pasture feed the animals, and nearly everything comes from farms within an 11-mile radius.…

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Salvos in running for world retail honour

The 2011 Oracle World Retail Awards taking place this week in Berlin marks a very special moment for one of Australia’s hardest working retailers, The Salvation Army.

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Transparent brand social entrepreneurship

A more transparent brand of social entrepreneurship showing you exactly how shoes change the world A couple of months ago, Truly Deeply director David Ansett, posted a blog on TOMS Shoes, an altruistic organisation that donates a pair of shoes to a child in need…

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Delicious Brand Experience Inside and Out

For as long as I can remember I have loved chocolate, and as such I am always interested in reading about new chocolatier ventures.  I recently stumbled across a post in Coolhunting.com, from interaction designer John Sullivan Hamilton, who was given the opportunity to design…

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