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Myspace back from brand hell – maybe?

  Earlier this month, a Justin Timberlake-backed Myspace reintroduced itself to the public. This time around they are repositioning themselves as a music-oriented, online social space – following their ill-fated attempt at a revival during the turn of the decade. To mark this return, they’ve…

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Brand respect. Turning complaints into advocacy.

Promises are easily made but delivering on them is a constant challenge for any brand. One of the biggest tests for a brand is not in making the sale – it is in how they respond when the customer has a problem. How you treat…

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Tom Waterhouse retracts but has the damage to his brand already been done?

Just a week after I last wrote about The Rise and Potential Fall of the Tom Waterhouse Brand, Tom publicly apologised for excessive use of advertising. In the same breath that he apologised he justified the former over use of his advertising campaigns because of…

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Australia's wedding industry shifts away from the mainstream

The wedding industry is a fairly unique retail category, with short-term customers who, whilst being ultra-committed, are generally inexperienced in the area and unlikely to bring repeat business. Brands in this sector are notorious for exploiting these short-term relationships by overcharging and often under-delivering.

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Our top 10 tips for ‘best practice’ within a branding studio

Behind Every Great Agency Is… Often we are asked what makes our branding studio ‘chug’ along like a well oiled machine? Our agency is no different from any other well run business, the secret to our success is organization, systems and processes. We’ve compiled a…

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Place branding with personality

The Dutch do not have to market to me. I love Amsterdam and I love the confident and friendly demeanor of the people living there. But for the Americans who have not been touched by what Holland has to offer, the launch in May of…

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An imaginative brand retail installation from Aesop

The Australian skincare label Aesop continues to be innovative in the retail arena with it’s beautifully considered instore sensory installations. Last weekend I happened to be walking down Gertrude St Fitzroy and came across a floor of Autumn leaves in the local Aesop store. Not…

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Beyond Ford – what are the lessons from a Nation brand perspective?

Last week Ford in Australia announced its intention to halt car manufacturing in October 2016. After 88 years of making cars in Australia Ford’s decision to pull out reflects some poor decisions (persisting with bigger vehicles and a domestic centric right hand drive platform), high…

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Big Hearted Business – bringing together left and right brainers

Starting a new business venture is pretty tricky at the best of times, but if you’re a creative-thinking right brainer, you may find the logical side of business more mystifying than most. Cue the lovely, multi-talented and evidently very busy Clare Bowditch. Mum of 3,…

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Brand Strategy Laced With Rituals

Spending a part of this last weekend in Paris I was once again reminded of the power of rituals to generate an emotional charge. The ritual in Paris, which seems to be growing each year, of fastening a lock to a bridge over the Seine…

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Don’t reinvent the brand, just shift the way it’s perceived.

Recently the ceramic manufacturer Wedgwood, has been rebranded with a new identity, campaign and packaging designed by BuroCreative. Wedgwood has had a number of reincarnations over the last 254 years, most recently it was affected by the global financial crisis and placed into administration and…

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Beauty brands and blatant lies

I like to think that I’m an ethical consumer, but brands don’t half make it difficult to make informed choices! There is a growing movement by shoppers to vote with their dollar, but sadly we are deliberately and routinely misled by brands, with ambiguous claims and…

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