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Brand Strategy will only match consumer sentiment

A study last year by Harvard Business School concluded that consumers care, that they will pay more for clothes that represent fair-labour practices. However, most brands will only embark on a strategy of full disclosure if compelled to by consumers. And despite the Harvard research…

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Adobe kills iconic Creative Suite in favour of Creative Cloud

Adobe recently announced its decision to discontinue the Creative Suite product, in light of the positive response to their recently implemented Creative Cloud – a subscription based service to their programs. Adobe had previously acknowledged that they were uncertain of how long these two products…

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An important lesson from a short animated film: A Cautionary Tail.

Recently, I discovered an inspiring short animated film – A Cautionary Tail. It is a 14 minutes film about a girl born with a tail that expresses her emotions. As a child, her parents celebrate their daughter’s eloquent, athletic appendage, and her tail inspires magical…

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Brand lessons from Penfolds Grange

Wine critic Huon Hooke in The Age 3/5 suggests that Penfolds Grange may be regarded as Australia’s greatest wine by some, and that the 2008 vintage is one of the best, alongside 2006, 1996 and 1990. In wine terms he says impressive things about Grange…

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Personal Branding under done with Australian Cricket

Call it a team sport, but cricket needs big individual brands amongst its players if it wishes to maximise its appeal with the Australian public. Unfortunately, the Australian Cricket Board is inadvertently doing every thing in its power to diminish the impact of individual personal…

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Open Studio Club, another great collaborative consumer brand.

Ever fancied a work place exchange, or a working holiday with all the comforts and conveniences of your studio at home? Or maybe you were wondering when the next airbnb/couch surfing, peer-to-peer consumer brand would focus on studio space rentals… If you have, the “Open…

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Engaging a Nation – Lest we forget

I attended the ANZAC Day dawn service this year. I stood there with 45,000 other people at the shrine of remembrance, as I looked around I realised what a diverse crowd was in attendance. I started to think about the challenge ANZAC Day faces in…

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Heineken open design explorations 2 launch

One of the few brands who never cease to impress me with their creativity and truly out of the box thinking is Heineken. The team Heineken seem to thrive on doing things differently, breaking convention and it would appear, have a wonderful time doing so.…

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The Bigfoot Project, raw and unexpected design

Boasting a variety of talent across multiple mediums including painting, sculpture, photography, music and video, Bruno Levy‘s work has been exhibited in some of the America’s most influential museums, from the Guggenheim to the SFMOMA.  The Paris-born, NYC-based artist—newly fascinated by cross-cultural differences—spent five months living and working in…

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Personal branding when Pink is required!

Recently, I had the pleasure of sitting in on a workshop with management consultant and trainer John Spence for a day. It was stimulating on a number of levels from a business strategy perspective, but it is in the context of personal branding that I…

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Labeling another great brand

La Wine Agency is the brainchild of Brad Ball, a creative entrepreneur, restaurateur and sommelier. While completing his MBA in Bordeaux, Brad was assigned to create a business plan. As it turned out, this was the opportunity Brad needed to combine his love of wine…

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Brand strategy on social media needs a dose of consumer self-interest

There is evidence to suggest that when brand managers are steering their social media activities they need to operate in the shoes of their customers, with the view to satisfying their self interest. The motivation for a lot of consumers connecting to brands on social…

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