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As Major Retailers Adapt to New Consumer Demands – Ikea is Quick to Follow

From DIY home solutions and affordable furniture, to fashion and bicycles – IKEA has a plan to expand globally and meet the demands of the modern consumer. As the retail environment is ever-changing and adapting to new consumer needs, IKEA has been quick to recognise the…

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Monash University Encourages You to ‘Question the Answers’

Monash University encourages the audience to look beyond the conventional and accepted, and challenge the status quo. Monash University has launched a new integrated campaign starring Australian actor David Wenham, which thanks people who accept what they’re told, for creating a world where answers should…

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Is Trademarking Hashtags Making Social Media Anti-Social?

Will putting a trademark on hashtags restrict its ability to be successful? In recent times, brands have increasingly been using their own bespoke hashtags to communicate with customers. As the use of hashtags becomes more common, hashtag trademark applications filed have followed suite. The words…

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From Humble Beginnings, to a Multi-Million Dollar Business – Ecostore Provide Consumers With An Alternative

A brand bringing you eco-friendly cleaning products – and award winning packaging design. Ecostore are offering substitute products to those other harsh chemical household products we all see in our major retailers. We all know these cleaning products contain many nasties, but sometimes we don’t…

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McDonald's Packaging Re-design falls short of inspiring

Will McDonald’s get bang for their packaging redesign buck? McDonald’s is set to launch a re-designed suite of packaging in the US as part of their continuing effort to keep the brand relevant with younger consumers. McDonald’s has unveiled a new series of take-away bag,…

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Camping or Glamping? Homecamp has you covered.

Camping has never looked so luxury. With a little help from Homecamp, it’s never been a better time to head outdoors with your friends and family this summer. 

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Truly Deeply creates tasty brand identity and packaging for Soulful Soup

A brand identity packed full of richness and flavour A perfect blend of contemporary feel with a sense of tradition, the Soulful Soup brand identity is as rich and flavoursome as the product.

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Pizza Hut's blockbuster brand engagement

Pizza Hut Hong Kong finally makes good use of the pizza box to bring pizza and movies together. Blockbuster Box turns a commodity into a valuable brand experience. The pizza box transforms with the help of your smart phone a customised lens and some smart…

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Doh – Simpsons Inspired Wine Packaging

Wine, or Mabe Not As amusing as the cartoon characters this wine is based upon, the premise for this product is inspired equally by Homer & Marge Simpson and the works of Pieter Mondrian. The packaging design follows suit and made me smile.

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There's a Perfect Personality for Every Brand – You just have to know what you're looking for

Wine and people are not so different As this wine label demonstrates, a little personality goes a long way towards brand engagement. It’s likely customers in this category have a preferred wine brand, region and price point that directs their purchase behavior, but increased engagement…

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Coca-Cola Israel launches campaign to celebrate the individuality of millions of diet drinkers

2 Million Unique Packaging Designs One of the trends in retail we’ve discussed previously is the shift towards a market of one – where the retail experience is curated for each individual customer. As a concept there are plenty of brands looking at this exciting…

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‘Recipe to Riches’ – Great TV, but not so great for the brand industry

With more exposure on the branding industry than ever, it’s important for people to understand the process of strategy and design without being mislead by unrealistic expectations portrayed in shows such as ‘Recipe to Riches’.

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