Blog

By Category


Setting the right budget for your Product Packaging

Why the right level of investment in your branding and packaging is critical. Every week we speak to a number of people who have an idea for a new product, have a product ready for market, or have a product in market that’s failing to…

Read more »

Welcome Home Vegemite – Why some brands shouldn’t be sold.

Welcome home Vegemite – Back where you belong. With Australia Day around the corner, the recent announcement that publicly listed (and Australian owned) Bega Cheese is set to purchase Vegemite and a hand-full of other Kraft brands in a $460 million deal made my day.…

Read more »

The sticking power of Apple’s brilliant brand packaging

When packaging means much more than packaging Going through the drawers in my study last week I came across not one, but three iPhone boxes. I realised that without consciously intending to I’d saved the boxes from each of my iPhones dating back years, but…

Read more »

Our Gelati Sky brand at work – delicious differentiation from the streets

Bumping into our Delicious Branding Even after twenty five years of creating brands of our clients, it’s still a buzz to bump into our branding hard at work differentiating and promoting our clients and their businesses. On a cold, grey and wet Melbourne Spring day,…

Read more »

Simple, smart and efficient packaging design for brands

We’ve had a lot of enquires lately about designing simple and efficient packaging for products so that their founders can test their product in the market before investing in expensive packaging solutions. When you’re starting out budget for packaging design and print run quantities are…

Read more »

The most important ingredient in effective packaging design is client mindset

Not all packaging design projects are born equal. Some have bucket loads of SKUs while some have one or two. Some packaging design projects launch a new brand into the stratosphere, whilst others demand a tweak to keep market leaders on top of their game.…

Read more »

Food brands let you see what you get, sometimes.

  See what you get food packaging, once it’s not the amount sugar. The Australian Government has just launched a new food labelling initiative that highlights the food’s country of origin with a campaign declaring ‘See what you’re getting’. The new labelling must be rolled…

Read more »

Truly Deeply’s packaging refresh for Jenny Craig leads brand revival

Truly Deeply has helped Jenny Craig significantly improve their brand experience and shift brand perceptions with a brand refresh including a major packaging redesign.

Read more »

#ChocPlusWhat – Cadbury Dairy Milk joins forces with Vegemite

We are happy little Vegemite’s… with a sweet tooth! There has been some speculation whether or not Cadbury Dairy Milk would join forces with Vegemite, and last week the chocolate powerhouse announced it will create a Vegemite flavoured chocolate bar that will hit the shelves…

Read more »

ChocStars – a good recipe for a fmcg brand.

I have stumbled across something amazing. A brand that finally fills a compelling demand for a product that combines the love of chocolate and furry animals. Brainchild of Englishman Richard O’Conner, ChocStars is built on a unique equation of pop stars + pets + chocolate…

Read more »

Our branding article for The Melbourne Review – Design Against Throwawayism

We have the pleasure of penning this month’s article from the ‘cool’, in all ways, city of Helsinki. 2012 is Helsinki’s year as the World Design Capital. The theme for the year places an emphasis on openness, continuity, collaboration and the social dimensions of design.…

Read more »