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How Now brand chasing the ethical dairy dream through crowdfunding

Fund the How Now Milk Brand Our friends Cathy and Les from the Ethical Dairy Company owner of the magnificent How Now Milk Brand are chasing funding for the next stage of the ethical milk journey. It’s a great opportunity to put some money behind…

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2018 – A Year of Truly Brilliant Branding

Where did 2018 Go? We had a great year, working with businesses of all shapes and sizes to create new propositions, launch new products and refresh brands across more than fifty different categories. We captured just some of that activity in this 12 second vid.…

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Truly Deeply creates unique skin and hair care brand for the next generation

Brand strategy, naming, design and packaging for Gen Z skin and hair care range. Innovative, all natural and eco-friendly, Umii is a new range of body and skin care products specifically designed for girls and guys aged 8-18. Real, assertive and bold, Umii doesn’t tell…

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The retail brand who never used plastic bags

Finally, there’s movement on plastic bags We’ve been entertained by the carry on over plastic bags by the giant retail brands Coles and Woolworths over the last few months. While the brands themselves may see this as them taking a leadership roll in an overdue change…

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Crayola brand takes colour to a whole new level

Crayola’s crayons are part of our collective childhood. The brand is constantly innovating with new pastels, markers (texters) and other child friendly colouring equipment. But their foray takes things to a whole new market and shows the value of a strong brand visual language. They’ve…

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Truly Deeply creates a brand for Cammino shoes

Brand identity, naming and packaging for handmade Italian leather flats. Working collaboratively with the brand’s designer, we unlocked Camminos true differentiation. A unique blend of Italian provenance, quality leather and artisan craftsmanship is at the heart to the value proposition. This was then brought to…

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Plastic Free – Great branding and good thinking shows us the way forward.

We do our fair share of packaging work here at Truly Deeply. We also work hard to make our work differentiated and valuable to our clients who are under constant pressure to produce their goods on the thinnest of margins. This is specially true with…

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What are you doing to Surprise and Delight with your branding?

A beautiful Brand Gesture The Lake House in Dayelsford, Regional Victoria is one of my favourite places to retreat from the hustle and bustle of life, enjoy amazing local produce and of course get a little pampering action. So for my recent wedding anniversary we…

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Truly Deeply creates new Aussie baby formula brand for China

Rebranding Royal Warton to standout in the Chinese market and hero its Australian product origin. Royal Warton has been tapping into the growing demand for Australian baby formula in Australia. However, it was struggling to standout in the highly cluttered local market and was lacking…

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Truly Deeply brands How Now; a truly different kind of milk

Truly Deeply is proud to introduce our brand strategy, identity and packaging work for How Now. An exciting new dairy brand, How Now not only stands up for cows, it stands out from the herd with a powerful purpose to provide kind milk products for…

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Truly Deeply creates new premium baby formula brand for China

New brand proposition, identity and packaging taps into market gap for a premium Australian made brand specifically designed for the Chinese market. Everything from the positioning, messaging and personality was designed to connect with affluent Chinese mums. The proposition reinforces their beliefs in the benefits…

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Setting the right budget for your Product Packaging

Why the right level of investment in your branding and packaging is critical. Every week we speak to a number of people who have an idea for a new product, have a product ready for market, or have a product in market that’s failing to…

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