New energy gum brand now available at Chemist Warehouse. Keen followers of Truly Deeply may have noticed us talking about a new energy gum brand we created for three Melbourne mates, during the lockdown years. Truly Deeply worked closely with the founders of Zuum to…
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From supermarkets to department stores, private labels or store brands are becoming more important to both profitability and customer retention. According to a recent research report from Oracle, private label dollar growth in Australia outpaces branded products by nearly 2x. Private labels currently account for…
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Brand naming, strategy, design, and packaging for an innovative range of vapor inhaler products from Rhinomed. Pronto features a unique vapor inhaler that gently opens the nose and delivers a soothing blend of essential oils. There are two versions of the product, featuring different essential…
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New packaging continues to evolve with the offer and enhance the Jenny Craig brand experience. Truly Deeply has been working with Jenny Craig since 2014. Our initial work involved a complete refresh of the brand with research, brand strategy, brand identity, packaging, marketing collateral, and…
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Fund the How Now Milk Brand Our friends Cathy and Les from the Ethical Dairy Company owner of the magnificent How Now Milk Brand are chasing funding for the next stage of the ethical milk journey. It’s a great opportunity to put some money behind…
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Where did 2018 Go? We had a great year, working with businesses of all shapes and sizes to create new propositions, launch new products and refresh brands across more than fifty different categories. We captured just some of that activity in this 12 second vid.…
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Brand strategy, naming, design and packaging for Gen Z skin and hair care range. Innovative, all natural and eco-friendly, Umii is a new range of body and skin care products specifically designed for girls and guys aged 8-18. Real, assertive and bold, Umii doesn’t tell…
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Finally, there’s movement on plastic bags We’ve been entertained by the carry on over plastic bags by the giant retail brands Coles and Woolworths over the last few months. While the brands themselves may see this as them taking a leadership roll in an overdue change…
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Crayola’s crayons are part of our collective childhood. The brand is constantly innovating with new pastels, markers (texters) and other child friendly colouring equipment. But their foray takes things to a whole new market and shows the value of a strong brand visual language. They’ve…
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Brand identity, naming and packaging for handmade Italian leather flats. Working collaboratively with the brand’s designer, we unlocked Camminos true differentiation. A unique blend of Italian provenance, quality leather and artisan craftsmanship is at the heart to the value proposition. This was then brought to…
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We do our fair share of packaging work here at Truly Deeply. We also work hard to make our work differentiated and valuable to our clients who are under constant pressure to produce their goods on the thinnest of margins. This is specially true with…
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A beautiful Brand Gesture The Lake House in Dayelsford, Regional Victoria is one of my favourite places to retreat from the hustle and bustle of life, enjoy amazing local produce and of course get a little pampering action. So for my recent wedding anniversary we…
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Rebranding Royal Warton to standout in the Chinese market and hero its Australian product origin. Royal Warton has been tapping into the growing demand for Australian baby formula in Australia. However, it was struggling to standout in the highly cluttered local market and was lacking…
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Truly Deeply is proud to introduce our brand strategy, identity and packaging work for How Now. An exciting new dairy brand, How Now not only stands up for cows, it stands out from the herd with a powerful purpose to provide kind milk products for…
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New brand proposition, identity and packaging taps into market gap for a premium Australian made brand specifically designed for the Chinese market. Everything from the positioning, messaging and personality was designed to connect with affluent Chinese mums. The proposition reinforces their beliefs in the benefits…
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Why the right level of investment in your branding and packaging is critical. Every week we speak to a number of people who have an idea for a new product, have a product ready for market, or have a product in market that’s failing to…
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Multinational soft drink giant introduces its new brand architecture strategy to Australia. After decades of establishing more niche brands, Coca Cola has shifted back to what they call the ‘one brand’ design. Essentially, they are now refocusing on creating a stronger master brand, with more…
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Farmers Fund milk brand clouds the issues As predicted Coles have started muddying the waters around fair Milk prices by introducing an undifferentiated milk brand called Farmers Fund to the market. The brand which ‘gives back’ 40c of each 2 litre carton to a Fund…
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Enjoy Our Nature’s explosive Icelandic condom packaging. As a brand agency with differentiation at our core, we’re always looking for unique ways to help brands standout from the pack. We salute brands who see the world differently, so we couldn’t go past this brand packaging…
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When packaging means much more than packaging Going through the drawers in my study last week I came across not one, but three iPhone boxes. I realised that without consciously intending to I’d saved the boxes from each of my iPhones dating back years, but…
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Melbourne brand strategy and design agency has developed new packaging, brand messaging and design for the Heatbeads range of products. “The team at Truly Deeply took the time to really understand the Heatbeads customers and market to create packaging that both respected our brand’s long…
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