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Coca Cola ‘one brand’ architecture comes to Australia

Multinational soft drink giant introduces its new brand architecture strategy to Australia. After decades of establishing more niche brands, Coca Cola has shifted back to what they call the ‘one brand’ design. Essentially, they are now refocusing on creating a stronger master brand, with more…

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Coles muddies the milk with undifferentiated brand

Farmers Fund milk brand clouds the issues As predicted Coles have started muddying the waters around fair Milk prices by introducing an undifferentiated milk brand called Farmers Fund to the market. The brand which ‘gives back’ 40c of each 2 litre carton to a Fund…

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Brand differentiation: Lye back and think of Iceland

Enjoy Our Nature’s explosive Icelandic condom packaging. As a brand agency with differentiation at our core, we’re always looking for unique ways to help brands standout from the pack. We salute brands who see the world differently, so we couldn’t go past this brand packaging…

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The sticking power of Apple’s brilliant brand packaging

When packaging means much more than packaging Going through the drawers in my study last week I came across not one, but three iPhone boxes. I realised that without consciously intending to I’d saved the boxes from each of my iPhones dating back years, but…

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Truly Deeply refreshes iconic Aussie BBQ fuel brand, Heatbeads

Melbourne brand strategy and design agency has developed new packaging, brand messaging and design for the Heatbeads range of products. “The team at Truly Deeply took the time to really understand the Heatbeads customers and market to create packaging that both respected our brand’s long…

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Australian feminine hygiene brands leagues ahead within the category in redefining the cultural narrative

Having recently moved from the UK, I’ve been impressed by with the wide array of beautifully branded tampon brands here in Australia in comparison with the English consumer range. Ladies are utterly spoilt for choice, gorgeous packaging from TOM Organics (I may be a tad…

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Clever banana packaging is very a-peel-ing

There is nothing more frustrating than walking into a supermarket or grocery store and seeing fresh produce wrapped in plastic. It makes no sense! The overload of plastic is a major problem, making it more important than ever for brands to be clever when designing…

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WWF’s new packaging is Just* brilliant

Sydney based studio, Leo Burnet, have created an exciting new campaign for WWF, encouraging people to think outside the box and find a world of simple, natural and sustainable alternatives to everyday products.

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Coca Cola strip bare their packaging to promote equality and tolerance

Coca Cola Dubai have launched a new range of promotional cans during Ramadan in an effort to raise awareness against prejudices and promote a world of equality and tolerance. The new can has been stripped of all branding, with an exception of the iconic red can…

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The brand challenge of Health Star Rating

Cereal behemoth Kellogg’s this week announced they will be implementing the Health Department’s voluntary Health Star Rating system. After pressure from consumers in the form of the Choice ‘Just Not Right’ petition which collected 4,200 signatures.

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Does packaging dictate our purchase?

How much does packaging influence our purchasing decision? Do brands whose products are housed in a shinier box, a funny illustration, a current design trend, an ethical stance or something plain weird attract us more? More so today people are focusing their attention on purchasing from brands…

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Truly Deeply rebrands Koolaman jewellery to celebrate life's moments

Truly Deeply unveils its brand strategy and design work for Koolaman, Australia’s leading hand-stamped jewellery brand. Koolaman Founder and Director Lisa O’Keefe, says that working with Truly Deeply has been an incredible journey. “They have not only created a beautiful brand that truly represents our…

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