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Streaming brands being challenged by the elite in the music industry

Yesterday the media was awash with the news that hip-hop giant Jay Z, has recently acquired a music streaming company Tidal, in an attempt to counterattack streaming sites, like Spotify, Google Play, Pandora and iTunes radio for the way in which these brands have used…

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Can brands withstand their ambassador's mess ups?

There’s been a lot of negative press around Aussie cricketing legend, Glenn McGrath in the last week, as pictures of him on a ‘legal’ wildlife hunting safari in Zimbabwe back in 2008 have emerged. He’s pictured hoarding over his prized kills including an elephant, buffalo, hyenias and wildebeast.…

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Celebrities, Charities and Crowd-Sourcing

Matt Damon and Ben Affleck have been doing the Internet rounds, as they try to raise money for the East Congo Initiative and Water.org. In a collaborative effort, the two celebrities offer the chance to hang out with them on a ‘best friend double date’,…

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Tomic brand needs a tonic

Australian tennis player Bernard Tomic was jeered by the crowd at Rod Laver Arena last week after withdrawing from a match at the end of the first set against Rafael Nadal. He feels that he was misunderstood and was adamant he made the right choice…

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The World of Entrepreneurs and Brands

Psycho or just plain brilliant? Behind every great brand is someone who had the drive and smarts to kick start it. Some brands are born out of the boardrooms of large corporations, but many are the result of the inspiration of entrepreneurs. Individuals who had…

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Controversial blue lane puts artist's brand under pressure

Melbourne artist, Adrian Doyle, outrages street art community by painting iconic lane blue. Melbourne’s iconic street art locations seem to be experiencing a dumbing-down, with some spaces descending into a chaotic mess of artless tagging. Rutledge Lane (a small alley off Melbourne’s iconic Hosier Lane)…

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Personal brand transcendental moments

In an article last week in the Age (9th July), actor Colin Friels was interviewed about his up and coming role in an independent theatre production Moving Parts, written by advertising creative David Nobay. What struck me about the article is that Friels expresses what…

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Saving the Day? Our March article for The Melbourne Review

Why entrepreneurs might just be the saviors we’ve been waiting for. March 2013 Peter Singline & David Ansett For some reason the term entrepreneur has a slightly tarnished sheen to it, a little less grubby than a used car dealer, but only slightly. Entrepreneur is…

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What did Lance Armstrong teach you? Our February article for The Melbourne Review

What did Lance Armstrong Teach You? February 2013 Peter Singline & David Ansett In recent times we have witnessed the demise of one of the world’s truly big personal brands in Lance Armstrong. Interestingly, it became official in a very public chat with an even…

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The sound of history being re-written – The next chapter in the Lance Armstrong saga

They say revenge is a dish best served by… librarians I spotted this image on papermag.com and I couldn’t resist sharing. As the next chapter of Lance Armstrong’s fall from grace unravels before our eyes, it appears his fall from grace has been greased by…

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The Qantas Virgin Brand Mind Games

Virgin Australia’s  John Borghetti has all the moves! For as long as Alan Joyce has been CEO of Qantas he seems to have been at logger heads with key stakeholders. Not so long ago it was with his pilots and currently it is with a…

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Lance Armstrong: Personal Brand Armageddon

Last month as the International Cycling Union (UCI) followed the US Anti-Doping Agency on banning Lance Armstrong for life and stripping him of his Tour wins we got to witness what is arguably the biggest personal branding disasters unfold. I don’t think there’s any debate…

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