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Pacific Brands Leadership Changes a Reminder of Innovation Challenges

A couple of weeks ago we witnessed the demise of the CEO of Pacific Brands, because according to media reports, he and the Board did not share the same vision for the business.

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Apple Brand’s Appetite for the Environment and Sales

It is a fabulous initiative that Apple will allow its Australian customers to trade in their iPhones and iPads for credit towards new models. 

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Where are brands adding meaningful happiness?

Last week I mentioned my recent trip to Nepal and Bhutan to conduct entrepreneur workshops for young people in those two countries. 

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Are you breaking bad with your audience?

Let us do a deal for you… The local legal profession needs to lift their advertising chutzpah and start looking at new angles to promote their wares.

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Harley Davidson on an interesting segmentation ride

Bad Ass or not. Harley Davidson are about to launch two new motorcycles models in US, targeted firmly at the female rider.

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Giving is a great brand strategy

Employees attracted to a big heart. According to a recent article in Forbes Magazine, across the world employee expectations of the companies they work for are dramatically expanding when it comes to corporate philanthropy.

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Counter intuitive thinking a power platform in creativity

Ideas To Give Away Springwise recently ran an article about a fantastic site called ‘Ideas To Steal. Today’. The guys from who developed this site were stimulated by the thought that a lot great ideas never get up.

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Power of the collective in retail branding

Urban Outfitters delivers an idea for Myer Urban Outfitters have developed a concept store that would work particularly well for Myer at some of its stores. In Williamsburg, Brooklyn, they have a concept store called Space Ninety 8.

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Retail Brand Theatre Is A Differentiator

Is a cost mindset killing the theatre? With all the focus recently on department store David Jones receiving a $2.15 billion takeover offer from South African retailer Woolworths, it has again raised questions around the future of department stores.

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Of Sacred Cows and Rebranding Projects

When it comes to re-design there are few projects I can think of with more sacred cows than a 1000 year old Catholic Church. Architect John Pawson recently revealed his stunning restoration of the St Moritz church in Augsburg Germany. I was firstly struck by…

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An Interview with Derek Carroll, Creative Director of Branding Agency Truly Deeply

18 questions you always wanted to ask… We get a lot of questions about what we do and how we do it from clients, students, partners, suppliers etc. This month I’m helping a student out with her Industry Engagement. She’s asked a lot of questions…

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5 Tips for Charity Branding

A little while ago I received an email from a young designer working with a charity asking for tips on branding for the charity. We get a lot of requests from charities, non-for-profits and cash strapped start-ups for help so I thought putting the tips…

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