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‘Recipe to Riches’ – Great TV, but not so great for the brand industry

With more exposure on the branding industry than ever, it’s important for people to understand the process of strategy and design without being mislead by unrealistic expectations portrayed in shows such as ‘Recipe to Riches’.

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Brand Reviews – Fake, Real or Simply Enticed

Last week ‘The Age’ newspaper reported that Australia’s largest home builder Metricon is suing a product review website for publishing misleading reviews about its main competitor without disclosing they were solicited as part a promotion to win an iPad mini.

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Pacific Brands Leadership Changes a Reminder of Innovation Challenges

A couple of weeks ago we witnessed the demise of the CEO of Pacific Brands, because according to media reports, he and the Board did not share the same vision for the business.

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Apple Brand’s Appetite for the Environment and Sales

It is a fabulous initiative that Apple will allow its Australian customers to trade in their iPhones and iPads for credit towards new models. 

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Where are brands adding meaningful happiness?

Last week I mentioned my recent trip to Nepal and Bhutan to conduct entrepreneur workshops for young people in those two countries. 

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48 Hours to Market

Shorten the time frame for brand action I have just had the privilege of returning from a two-week visit to Nepal and Bhutan running a series of entrepreneur workshops. The program is a result of a number of fellow EO members coming together and forming…

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Harley Davidson on an interesting segmentation ride

Bad Ass or not. Harley Davidson are about to launch two new motorcycles models in US, targeted firmly at the female rider.

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Giving is a great brand strategy

Employees attracted to a big heart. According to a recent article in Forbes Magazine, across the world employee expectations of the companies they work for are dramatically expanding when it comes to corporate philanthropy.

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Counter intuitive thinking a power platform in creativity

Ideas To Give Away Springwise recently ran an article about a fantastic site called ‘Ideas To Steal. Today’. The guys from who developed this site were stimulated by the thought that a lot great ideas never get up.

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Power of the collective in retail branding

Urban Outfitters delivers an idea for Myer Urban Outfitters have developed a concept store that would work particularly well for Myer at some of its stores. In Williamsburg, Brooklyn, they have a concept store called Space Ninety 8.

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Retail Brand Theatre Is A Differentiator

Is a cost mindset killing the theatre? With all the focus recently on department store David Jones receiving a $2.15 billion takeover offer from South African retailer Woolworths, it has again raised questions around the future of department stores.

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Of Sacred Cows and Rebranding Projects

When it comes to re-design there are few projects I can think of with more sacred cows than a 1000 year old Catholic Church. Architect John Pawson recently revealed his stunning restoration of the St Moritz church in Augsburg Germany. I was firstly struck by…

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