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Australia's wedding industry shifts away from the mainstream

The wedding industry is a fairly unique retail category, with short-term customers who, whilst being ultra-committed, are generally inexperienced in the area and unlikely to bring repeat business. Brands in this sector are notorious for exploiting these short-term relationships by overcharging and often under-delivering.

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Our top 10 tips for ‘best practice’ within a branding studio

Behind Every Great Agency Is… Often we are asked what makes our branding studio ‘chug’ along like a well oiled machine? Our agency is no different from any other well run business, the secret to our success is organization, systems and processes. We’ve compiled a…

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Place branding with personality

The Dutch do not have to market to me. I love Amsterdam and I love the confident and friendly demeanor of the people living there. But for the Americans who have not been touched by what Holland has to offer, the launch in May of…

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An imaginative brand retail installation from Aesop

The Australian skincare label Aesop continues to be innovative in the retail arena with it’s beautifully considered instore sensory installations. Last weekend I happened to be walking down Gertrude St Fitzroy and came across a floor of Autumn leaves in the local Aesop store. Not…

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Beyond Ford – what are the lessons from a Nation brand perspective?

Last week Ford in Australia announced its intention to halt car manufacturing in October 2016. After 88 years of making cars in Australia Ford’s decision to pull out reflects some poor decisions (persisting with bigger vehicles and a domestic centric right hand drive platform), high…

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Big Hearted Business – bringing together left and right brainers

Starting a new business venture is pretty tricky at the best of times, but if you’re a creative-thinking right brainer, you may find the logical side of business more mystifying than most. Cue the lovely, multi-talented and evidently very busy Clare Bowditch. Mum of 3,…

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Brand Strategy Laced With Rituals

Spending a part of this last weekend in Paris I was once again reminded of the power of rituals to generate an emotional charge. The ritual in Paris, which seems to be growing each year, of fastening a lock to a bridge over the Seine…

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Don’t reinvent the brand, just shift the way it’s perceived.

Recently the ceramic manufacturer Wedgwood, has been rebranded with a new identity, campaign and packaging designed by BuroCreative. Wedgwood has had a number of reincarnations over the last 254 years, most recently it was affected by the global financial crisis and placed into administration and…

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Beauty brands and blatant lies

I like to think that I’m an ethical consumer, but brands don’t half make it difficult to make informed choices! There is a growing movement by shoppers to vote with their dollar, but sadly we are deliberately and routinely misled by brands, with ambiguous claims and…

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Brand Strategy will only match consumer sentiment

A study last year by Harvard Business School concluded that consumers care, that they will pay more for clothes that represent fair-labour practices. However, most brands will only embark on a strategy of full disclosure if compelled to by consumers. And despite the Harvard research…

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Adobe kills iconic Creative Suite in favour of Creative Cloud

Adobe recently announced its decision to discontinue the Creative Suite product, in light of the positive response to their recently implemented Creative Cloud – a subscription based service to their programs. Adobe had previously acknowledged that they were uncertain of how long these two products…

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An important lesson from a short animated film: A Cautionary Tail.

Recently, I discovered an inspiring short animated film – A Cautionary Tail. It is a 14 minutes film about a girl born with a tail that expresses her emotions. As a child, her parents celebrate their daughter’s eloquent, athletic appendage, and her tail inspires magical…

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