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Apple Brand’s Appetite for the Environment and Sales

It is a fabulous initiative that Apple will allow its Australian customers to trade in their iPhones and iPads for credit towards new models. 

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Retail Brand Theatre Is A Differentiator

Is a cost mindset killing the theatre? With all the focus recently on department store David Jones receiving a $2.15 billion takeover offer from South African retailer Woolworths, it has again raised questions around the future of department stores.

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The Ocean Scares and Comforts Me – by photographer Mark Tipple

A showcase of Stunning Imagery Mark Tipple is a Sydney-based documentary photographer who works closely with organisations seeking social change in Australia and surrounding countries. Mark’s the principle photographer for The Underwater Project, an ongoing reportage of Australia’s relationship with the ocean. His work has…

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An Interview with Derek Carroll, Creative Director of Branding Agency Truly Deeply

18 questions you always wanted to ask… We get a lot of questions about what we do and how we do it from clients, students, partners, suppliers etc. This month I’m helping a student out with her Industry Engagement. She’s asked a lot of questions…

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Property Development Branding – The Writing's on the Wall

Creating a Differentiated Brand for your Property Development Anyone who has sought to develop a brand and marketing campaign for a property development project knows how difficult the task is to differentiate your project from the many others in the market. Whilst defining a clear…

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facebook Leverages Brand Equity with their First Foray into Property Development

Global Social Media Brand facebook is Developing a Resort-like Apartment Complex for Young Professionals The 394 unit apartment development is being co-developed by facebook nearby its headquarters in Menlo Park, California. facebook has partnered with property developer St. Anton Partners and architects KTGY Group to build…

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Brand identity designer meets mini golf fanatic

Concept for a typographic miniature golf course by designer Ollie Willis No, we’re not mini-golf obsessed here at Truly Deeply, but we do love a good round of creative expression – golf club or otherwise. Hot on the heels of our blog last week about an…

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Author of Harry Potter series, J.K. Rowling proves the worth of a strong personal brand

The “Harry Potter” author was exposed by a newspaper on July 14 as the author of “The Cuckoo’s Calling,” a thriller marketed as being by a former soldier and a first-time novelist named Robert Galbraith. What was meant to be an exercise in literary freedom…

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What Property Developers Can Learn about Branding from The Venice Art Biennale

The Art of Creating Evocative Spaces Each June I look forward to clamping my eyes on the work from this year’s Venice Art Biennale. The breadth and quality of work represented guarantees there’s always something inspiring to be seen. This year as I admired the…

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