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Trend Report – The Visual Language of Brands (Chapter2)

The Second Chapter in our Comprehensive Trend Report on the Visual Language of Brand Identity Last Monday we published the first section of our report into trends in visual language. Each Monday for the next five weeks we’ll publish another chapter. This week’s chapter focuses…

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RM Williams – The Brand Storytelling is Critical

I have never experienced the pull of an authentic brand quite like I did years ago when I purchased a pair of riding boots. At the time I was an Economics teacher at a Melbourne High School, commuting to school on a motor bike and…

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