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Our branding work for Brandhook – a great outcome for a great agency

Our brand strategy and brand identity design for Brand Research Agency, Brandhook. With offices in London and Melbourne, Brandhook were keen to grasp a sharper, more defined and differentiated position in their market with a new brand identity that aligned with the quality of the…

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Acustom Apparel disrupt the Bespoke Menswear category

This is not your Grandfather’s Tailor. With this positioning line New York’s Acustom Apparel introduce a new menswear apparel brand that’s changing the tailored clothing category. By using a 3D body scanner and some neat measuring technology they make tailored clothing that’s better fitting, more…

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Brand Reviews – Fake, Real or Simply Enticed

Last week ‘The Age’ newspaper reported that Australia’s largest home builder Metricon is suing a product review website for publishing misleading reviews about its main competitor without disclosing they were solicited as part a promotion to win an iPad mini.

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Pacific Brands Leadership Changes a Reminder of Innovation Challenges

A couple of weeks ago we witnessed the demise of the CEO of Pacific Brands, because according to media reports, he and the Board did not share the same vision for the business.

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Apple Brand’s Appetite for the Environment and Sales

It is a fabulous initiative that Apple will allow its Australian customers to trade in their iPhones and iPads for credit towards new models. 

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Nick Kyrgios Before & After – Ugly Duckling to Powerhouse Brand

An Amazingly Audacious Brand Comes of Age This last week has seen the emergence of a brilliant, new brand in Australian sport. If you’ve just returned from outer Mongolia you may have missed the scintillating run of Aussie tennis young-gun Nick Kyrgios as he beat…

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KLM – Social fail or win for the brand?

KLM’s ‘Adios Amigos’ world cup tweet to Mexico has gained much attention in the past day or so. Most negative but is there another side to the story?

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Are you breaking bad with your audience?

Let us do a deal for you… The local legal profession needs to lift their advertising chutzpah and start looking at new angles to promote their wares.

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Jones Lang LaSalle rebrands with the acronym ‘JLL’

Jones Lang LaSalle has joined the likes of PWC, KFC, NAB, BP and LG by shortening their brand name to ‘JLL’. While the brand was always a bit of a mouthful, the new acronym is still clunky and it doesn’t feel like a name that…

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Campaign Brief features Truly Deeply’s new branding for jewellery brand Koolaman

Our stunning recent brand work for jewellery brand; Koolaman has been fea­tured in Campaign Brief. We’re proud as punch of the quality of strategy, brand identity creative and brand communications we’ve achieved, working with this wonderful and inspiring client. You can read the full case-study…

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Unique brand identity design inspired by the intersection of two cultures

Inspiring Brand Identity Design Regardless of the category, the most innovative, memorable and unique brand identities are often inspired by the intersection of two, unrelated parts of the proposition. With virtually every category crowded by ‘me-too’ competition, the valuable new space for brands is in…

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Kiss and compare. How Sydney’s new KIIS brand stacks up.

It is now official. One of the worst kept secrets in the radio industry is confirmed. Mix FM in Sydney will become Kiis 1065 from January 20, 2014. As name for a radio station it’s definitely not original – some of the biggest cities around…

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