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'Chhirp' follows the mispelled brand name trend but is this a smart approach?

Mispelling a common word is one of the biggest naming trends at the moment. The rationale is often based on making the name ownable and sometimes it is just about being a bit quirky. Last week, we saw another one hit the market with Chhirp…

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Sagmeister & Walsh capture the colours of India for their brilliant re-branding of Frooti

Bold Colour Captures Indian Authenticity NY based creative agency Sagmeister & Walsh has re-freshed the visual identity, graphics, social strategy, advertising and animation graphics for Frooti, one of the largest and oldest fruit juice brands in india. The new brand imagery is all about the…

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Asda rebrand forces Walmart connection into identity

British retailer, Asda is aligning its brand identity to reflect its parent company Walmart. As with many brand architecture decisions, there is always a trade off between what is in the best interests of the company or its customers. Asda say they consulted their customers…

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Timpson’s smart gesture generates significant positive brand sentiment

A UK dry cleaning company has launched a great brand gesture that is getting the lots of attention for all the right reasons. Timpson has placed signs outside their dry cleaners across the UK offering the unemployed a free dry cleaning service to ensure they…

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‘Recipe to Riches’ – Great TV, but not so great for the brand industry

With more exposure on the branding industry than ever, it’s important for people to understand the process of strategy and design without being mislead by unrealistic expectations portrayed in shows such as ‘Recipe to Riches’.

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Amex's big promise for small business; can they deliver and shift the brand’s perception?

American Express has long had to battle its image as being elitist and not retailer friendly, especially for small businesses. Now they are trying to change this perception by starting a movement and becoming the ambassador for local business with their campaign ‘Think big, shop…

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Our branding work for Brandhook – a great outcome for a great agency

Our brand strategy and brand identity design for Brand Research Agency, Brandhook. With offices in London and Melbourne, Brandhook were keen to grasp a sharper, more defined and differentiated position in their market with a new brand identity that aligned with the quality of the…

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Brand Reviews – Fake, Real or Simply Enticed

Last week ‘The Age’ newspaper reported that Australia’s largest home builder Metricon is suing a product review website for publishing misleading reviews about its main competitor without disclosing they were solicited as part a promotion to win an iPad mini.

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Pacific Brands Leadership Changes a Reminder of Innovation Challenges

A couple of weeks ago we witnessed the demise of the CEO of Pacific Brands, because according to media reports, he and the Board did not share the same vision for the business.

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Apple Brand’s Appetite for the Environment and Sales

It is a fabulous initiative that Apple will allow its Australian customers to trade in their iPhones and iPads for credit towards new models. 

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Nick Kyrgios Before & After – Ugly Duckling to Powerhouse Brand

An Amazingly Audacious Brand Comes of Age This last week has seen the emergence of a brilliant, new brand in Australian sport. If you’ve just returned from outer Mongolia you may have missed the scintillating run of Aussie tennis young-gun Nick Kyrgios as he beat…

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KLM – Social fail or win for the brand?

KLM’s ‘Adios Amigos’ world cup tweet to Mexico has gained much attention in the past day or so. Most negative but is there another side to the story?

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