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‘Recipe to Riches’ – Great TV, but not so great for the brand industry

With more exposure on the branding industry than ever, it’s important for people to understand the process of strategy and design without being mislead by unrealistic expectations portrayed in shows such as ‘Recipe to Riches’.

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Christmas 2014: The brands that emotionally connect with us

Retailers are all scrambling to remind us that Christmas is just around the corner. For most, this is the key time of the year where they need to enhance their connection with their customers to stay top of mind and maximise their share of wallet.…

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Amex's big promise for small business; can they deliver and shift the brand’s perception?

American Express has long had to battle its image as being elitist and not retailer friendly, especially for small businesses. Now they are trying to change this perception by starting a movement and becoming the ambassador for local business with their campaign ‘Think big, shop…

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Brand Reviews – Fake, Real or Simply Enticed

Last week ‘The Age’ newspaper reported that Australia’s largest home builder Metricon is suing a product review website for publishing misleading reviews about its main competitor without disclosing they were solicited as part a promotion to win an iPad mini.

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Pacific Brands Leadership Changes a Reminder of Innovation Challenges

A couple of weeks ago we witnessed the demise of the CEO of Pacific Brands, because according to media reports, he and the Board did not share the same vision for the business.

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Apple Brand’s Appetite for the Environment and Sales

It is a fabulous initiative that Apple will allow its Australian customers to trade in their iPhones and iPads for credit towards new models. 

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Nick Kyrgios Before & After – Ugly Duckling to Powerhouse Brand

An Amazingly Audacious Brand Comes of Age This last week has seen the emergence of a brilliant, new brand in Australian sport. If you’ve just returned from outer Mongolia you may have missed the scintillating run of Aussie tennis young-gun Nick Kyrgios as he beat…

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Are you breaking bad with your audience?

Let us do a deal for you… The local legal profession needs to lift their advertising chutzpah and start looking at new angles to promote their wares.

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Campaign Brief features Truly Deeply’s new branding for jewellery brand Koolaman

Our stunning recent brand work for jewellery brand; Koolaman has been fea­tured in Campaign Brief. We’re proud as punch of the quality of strategy, brand identity creative and brand communications we’ve achieved, working with this wonderful and inspiring client. You can read the full case-study…

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Unique brand identity design inspired by the intersection of two cultures

Inspiring Brand Identity Design Regardless of the category, the most innovative, memorable and unique brand identities are often inspired by the intersection of two, unrelated parts of the proposition. With virtually every category crowded by ‘me-too’ competition, the valuable new space for brands is in…

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Kiss and compare. How Sydney’s new KIIS brand stacks up.

It is now official. One of the worst kept secrets in the radio industry is confirmed. Mix FM in Sydney will become Kiis 1065 from January 20, 2014. As name for a radio station it’s definitely not original – some of the biggest cities around…

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Of Sacred Cows and Rebranding Projects

When it comes to re-design there are few projects I can think of with more sacred cows than a 1000 year old Catholic Church. Architect John Pawson recently revealed his stunning restoration of the St Moritz church in Augsburg Germany. I was firstly struck by…

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