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Brand promiscuous behaviour: analysing daily brand consumption

Are we loyal to the brands we use on a daily basis or do they simply serve a purpose ready to be traded in for the next best alternative that comes along? We often talk about how brand loyalty is a dying art with more and more…

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Woolworths Rewards rebrand risks alienating loyal customers

Businesses need to take extra care not to alienate customers when rebranding rewards programmes. Last week Woolworths announced it was changing its Everyday Rewards programme to Woolworths Rewards. They claim it will make it better for their nine million members. However, many customers are upset about…

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Tom Ford – A lesson in creating a powerful and lasting fashion brand

Thomas Carlyle shares some tips on how to create an influential fashion brand, a lesson for all on successful fashion branding. Thomas Carlyle is an American fashion designer best known for his work with Gucci and the creation of his luxury Tom Ford label here are some…

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