Blog

By Category


The world's best Christmas windows from 2015

As we blow the remnants of Christmas cobwebs from our brains and prepare to launch into 2016, we thought we’d indulge in a last little taste of the festive season. With retailers around the world looking to squeeze every last drop of Christmas cheer from…

Read more »

Lack of Color 2016 Summer Campaign – ‘Las Palmas’

Anything but ‘lack of color’. Lack of Color is a Brisbane born label of Robert Tilbury and Tess Corvaia which was founded in 2010. They provide a range of women’s and men’s quality hats for all seasons, mostly 100% cotton and seemingly timeless designs. Since their…

Read more »

Fashion Retail Meets Technology in Ralph Lauren's New Smart Dressing Rooms

The Smart Technology Trend Continues for Retail Brands As retail brands continue to look at innovating their spaces to create stronger and more engaging customer experiences, Ralph Lauren in New York has gone high tech.

Read more »

Arnott’s fine for misleading packaging a warning to other brands

Iconic Aussie biscuit brand caught out for misleading customers with inflated health claims on pack. Arnott’s has been fined $51,000 by the Australian Competition and Consumer Commission for claims on its Light & Crispy packaging. If you are making claims on your packaging you might…

Read more »

Aunt Maggie’s – a brand bringing the community a little soul and some great produce

An authentic retail brand experience is what you’ll get when you walk in to an Aunt Maggie’s store. Aunt Maggie’s organic food store is a brand that fills your heart and tummy with goodness. All the best produce and a wide selection of organic and…

Read more »

Leveraging brand equity from golden moments of the everyday punter.

Are you a Brand Ambassador  just waiting to happen? You may have recently seen the news footage of a rain drenched race filly stripping down to her underwear at the spring racing carnival’s famous Oaks Day.  It was the display of a free spirited woman…

Read more »

The evolution of fashion footwear brands now embracing comfortable and stylish shoes

Fashion brands are embracing the shift in everyday footwear. Surprisingly in the past few years, comfortable footwear for women (and men) has become more popular than ever before. But is style compromised?

Read more »

Australian retail brand kikki.K show their customer engagement class

The most successful retailers eat, sleep and breathe brand experience After years of tough times, few retail business have maintained their commitment to creating beautiful, stylish and evocative brand experiences quite like the guys at kikki.K. It’s no secret I’m a big fan of the…

Read more »

Brand promiscuous behaviour: analysing daily brand consumption

Are we loyal to the brands we use on a daily basis or do they simply serve a purpose ready to be traded in for the next best alternative that comes along? We often talk about how brand loyalty is a dying art with more and more…

Read more »

Woolworths Rewards rebrand risks alienating loyal customers

Businesses need to take extra care not to alienate customers when rebranding rewards programmes. Last week Woolworths announced it was changing its Everyday Rewards programme to Woolworths Rewards. They claim it will make it better for their nine million members. However, many customers are upset about…

Read more »

Be Cheap Or Be Interesting: How Brands Succeed

If your brand doesn’t own the ‘lowest price’ position in your category – you’d better get interesting. The following is a piece originally written for marketingmag.com.au by BrandHook founder & CEO Pip Stocks. For the original article click here. For many years now we have…

Read more »

Tom Ford – A lesson in creating a powerful and lasting fashion brand

Thomas Carlyle shares some tips on how to create an influential fashion brand, a lesson for all on successful fashion branding. Thomas Carlyle is an American fashion designer best known for his work with Gucci and the creation of his luxury Tom Ford label here are some…

Read more »