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Arnott’s fine for misleading packaging a warning to other brands

Iconic Aussie biscuit brand caught out for misleading customers with inflated health claims on pack. Arnott’s has been fined $51,000 by the Australian Competition and Consumer Commission for claims on its Light & Crispy packaging. If you are making claims on your packaging you might…

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Aunt Maggie’s – a brand bringing the community a little soul and some great produce

An authentic retail brand experience is what you’ll get when you walk in to an Aunt Maggie’s store. Aunt Maggie’s organic food store is a brand that fills your heart and tummy with goodness. All the best produce and a wide selection of organic and…

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Leveraging brand equity from golden moments of the everyday punter.

Are you a Brand Ambassador  just waiting to happen? You may have recently seen the news footage of a rain drenched race filly stripping down to her underwear at the spring racing carnival’s famous Oaks Day.  It was the display of a free spirited woman…

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Be Cheap Or Be Interesting: How Brands Succeed

If your brand doesn’t own the ‘lowest price’ position in your category – you’d better get interesting. The following is a piece originally written for marketingmag.com.au by BrandHook founder & CEO Pip Stocks. For the original article click here. For many years now we have…

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Tom Ford – A lesson in creating a powerful and lasting fashion brand

Thomas Carlyle shares some tips on how to create an influential fashion brand, a lesson for all on successful fashion branding. Thomas Carlyle is an American fashion designer best known for his work with Gucci and the creation of his luxury Tom Ford label here are some…

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Movember's 2015 Campaign – Die young, as late as possible.

Unfortunately, men’s cancer and mental health is not talked about as often as other diseases, however it is a real issue that affects many people and their families. The Movember Foundation began in 2003, and has grown from just a couple thousand followers to millions…

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Value retailer Best & Less demonstrates the dollar value of branding

A Graphic Demonstration of the Value of Brand Australian value retailer Best & Less set out to demonstrate you don’t have to pay crazy prices for women’s fashion. They set-up a pop-up shop in Sydney’s CBD, branding it as LAB (an inverted acronym of Best…

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Camping or Glamping? Homecamp has you covered.

Camping has never looked so luxury. With a little help from Homecamp, it’s never been a better time to head outdoors with your friends and family this summer.

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24 Show Stopping Shopping Bags – A Brilliant Brand Engagement Opportunity

Brilliant Retail Branding Billboards From fresh baked bread to adult entertainment, weight loss to health and fitness, you might be surprised how many categories can leverage the engagement power of the shopping bag. With off-shore production significantly reducing the cost of printing these brilliant little…

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Bonds celebrate 100 years with it’s biggest campaign yet.

Australian’s of all ages come together to celebrate Bonds 100th birthday with song and dance. Turning 100 is kind of a big deal for a retail brand.

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Innovative food retail brand Pantry adds genuine value to the lives of their customers

Baking the Value into Value Proposition Pantry is a fascinating new retail concept from the US created to tap directly into the ever busier lives of consumers. Located in Boston, Pantry is a new kind of grocery store that allows shoppers to buy pre-portioned recipe…

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Havaianas Magical Concept Store

Havaiana’s Concept Store in Brazil is bright, bold and creative.  A retail store so simplistic, yet so captivating in my list of exciting consumer experiences, certainly includes the Havaiana flagship store found in the luxury suburb of Sao Paulo, Brazil.

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