Measuring the positive impact of rebranding. One of the challenges for many businesses looking to rebrand is establishing hard metrics to measure impact and return on investment. We always like our clients to come to a branding project with clarity on what these metrics may…
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There’s more to branding than meets the eye Recently a small, independent supermarket opened at our local shopping strip. I was immediately drawn to the name and brand identity which are naively unethical and amusing in equal measures. It turns out this is the fifth…
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Brand theatre proves the perfect differentiator for this Buenos Aires retailer. Found in the Barrio Norte neighborhood of Buenos Aires is this stunning bookshop called El Ateneo Grand Splendid. The bookshop is the latest incarnation of the Grand Splendid Theater, which was built in 1919.…
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Ruslan Kogan to Revitalize Dick Smith Retail Brand It’d be tough to find two hotter topics in the world of brand and marketing than ‘new thinking brands disrupting’ and ‘old thinking brands imploding’. The latest move by Australian online retailer Kogan combines both. The move…
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