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Havaianas Magical Concept Store

Havaiana’s Concept Store in Brazil is bright, bold and creative.  A retail store so simplistic, yet so captivating in my list of exciting consumer experiences, certainly includes the Havaiana flagship store found in the luxury suburb of Sao Paulo, Brazil.

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Pizza Hut's blockbuster brand engagement

Pizza Hut Hong Kong finally makes good use of the pizza box to bring pizza and movies together. Blockbuster Box turns a commodity into a valuable brand experience. The pizza box transforms with the help of your smart phone a customised lens and some smart…

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Kenzo Bus drives smart brand activation for UAE launch

Retail brands can’t stand still. They need to constantly innovate and more importantly find ways to reach out to their audience. Lately, we’ve seen a massive explosion of the pop up shops and gourmet food trucks, now French brand Kenzo is taking their brand to…

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Six Retailers Doing the Most to Make Mobile Part of the In-Store Experience

Leading the New World of Mobile for Retail Brands Recently I came across this great article on marketing and business innovation blog PSFK that featured a study into the merchants and brands that are most effectively integrating mobile into their physical stores. The featured retails…

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Brands need to focus more on action than talk

It’s amazing how many businesses expect their customers to do what they wouldn’t. Just by telling someone you are the best or a nice shop doesn’t make them believe it. Unless you have a credible award to back up your claim (if your selling coffee…

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Almost 80% of shoppers who buy in-store start their path to purchase on web or mobile.

Bought something in-store recently? Chances are, your purchase path began online. Today, almost 80 percent of shoppers who buy in-store start their path to purchase on web or mobile. Multi-channel shopping habits provide a new set of challenges (and opportunities) for retailers—mainly, how to convert online…

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Apple Revamps Its Genius Bar for an Even Better Customer Experience

The Best Retailer in the World just got Better Not content with sitting on their laurels as the worlds best retail brand (with sales/m2 markedly greater than Lululemon at number two) Apple have looked to revamp their in-store product servicing offer known as ‘The Genius…

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BNP Paribas re-defines the future of retail banking

A Challenger Brand Mindset from a Big Global Bank There’s a saying in business that if you’re not moving forwards you’re moving backwards. And on that basis, much of the retail banking sector in Australia has been struggling to keep up with the pace of…

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The little cafe that could – Standing out in a crowded landscape of brands.

The Pulling Power of Design Collecting reference for a retail branding project we’ve been working on we came across this hum-dinger of a cafe design. More specifically, it’s a stunning piece of retail attention grabbing complete with charm, quirk and stand-out street appeal. If the…

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Small – A Big Idea for Retail Brands

For Retail Brands Small Size Matters In the world of retail, one of the biggest trends we’re seeing is ‘Small’. Small spaces, popups, carts, the smaller the better. As traditional retail continues to think big with large footprints, even larger big-box formats, malls, retail centers…

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Timpson’s smart gesture generates significant positive brand sentiment

A UK dry cleaning company has launched a great brand gesture that is getting the lots of attention for all the right reasons. Timpson has placed signs outside their dry cleaners across the UK offering the unemployed a free dry cleaning service to ensure they…

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Vinomofo's Christmas cringe

As regular readers of the Madly Blog will be familiar with, we’ve been full of praise for Vinomofo’s bold use of language. It has not only disrupted the category, it has an emotional bond with its audience that most brands would be envious of. But…

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