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Truly Deeply brand refresh repositions Colonnades Shopping Centre for customers and potential tenants

Truly Deeply’s brand communication work positions Colonnades Shopping Centre as a vibrant yet relaxed coastal hub and provides as compelling proposition to ‘sell’ the centre’s new fresh food precinct to new prospective tenants.

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Retail brands finally start to get smart with omnichannel

Omnichannel has been the buzz word in retail for some time but in many cases it seems to be more talk than action. However, with recent technology innovation and structure changes, Gap Inc. is now one step closer to living the omnichannel dream.

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Karen Walker brand continues to be a differentiator in the market

Karen walker’s clever new eyewear campaign is even better than her last! Karen Walker’s eyewear campaigns have a glowing reputation for featuring stand out concepts for there highly lusted after eyewear. Just when you thought she couldn’t top her last season, we see Walker use…

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An innovative colour capturing cube

This nifty little device is every designers dream.

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Meet the pears – quirky sock brand embraces the odd

Odd Pears sell socks in Pears, not pairs. A Pear is three individual socks, two matching, one odd. It encourages the expression of individuality. 

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Meet me at Starbucks – an interactive brand campaign

What’s the first thing that comes to mind when you hear Starbucks? Is it the coffee? A green mermaid? Or maybe the USA? With this campaign, the global coffee giant is attempting to reinforce its emotional brand connection going beyond the coffee to reinforce their…

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Power of the collective in retail branding

Urban Outfitters delivers an idea for Myer Urban Outfitters have developed a concept store that would work particularly well for Myer at some of its stores. In Williamsburg, Brooklyn, they have a concept store called Space Ninety 8.

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A Brand That Will Fly – Inspiring New Businesses Ideas

Indoor Skydive is different and relevant Indoor Skydive Australia listed in January 2013, raising $12 million with its IPO at 20¢ a share. The stock peaked at more than 75¢ in September, and was up 200 per cent in 2013. Shares are currently trading at…

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Brand mirror on the wall who is the Ugliest of them all?

Myer & David Jones Merger Should be Explored Last week we all found out that department store Myer invited its major rival David Jones on October 28, 2013 to enter talks about a potential merger, offering to give Myer shares to David Jones shareholders in…

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Ikea parody reflects brand’s cultural standing

We get this spoof because we get the Ikea brand so well Many of us have a love hate relationship with Ikea. There is simply no way to dodge a full assault of the senses, even if your need is as simple as a coffee…

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The Good, the Bad and the Ugly of Click Frenzy

The sale drug is bad for retail brands The 24 hour shopping online bonanza, Click Frenzy ended on 20th November and over the course of the event, it has been reported that the site had received over 1 million visitors and driven 1.6 million clicks…

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Health care insurer NIB set to embrace medical tourism

Health Fund Brand Takes Flight Globally, medical tourism is estimated to be a $100 billion industry, growing at a rate of 20 per cent to 30 per cent a year, and a University of Technology Sydney researcher has put the value of cosmetic surgery performed…

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