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The best and worst of online shopping

  Are Australian retailers really committed to online shopping? With online shopping specialists continuing to grow and evolve their offer, many Australian retailers still seem to be struggling to accept the new reality. But there are some standouts. What are the expectations for online shopping…

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How a great retail brand experience can drive sales

Shopping at the weekend, I was reminded how a well-considered retail brand experience can positively impact purchasing decisions. In particular, how unexpected brand gestures can make all the difference. As a parent of a bright and inquisitive five year old, I have learned that taking…

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Retail Branding – Aesop & Lucy McRae create the film: Morphe

Aesop has commissioned artist Lucy McRae to create a short film for the relaunch of the Aesop.com website. The film explores “science and beauty in a speculative tale that embodies thematic aspects of Mary Shelley’s Frankenstein and Charles Perrault’s Sleeping Beauty.” Is a very interesting piece from an…

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A Peek Behind Apple's Retail Brand Experience

A Sneak Peek behind Apple’s Retail Brand Apple has long been held-up as the benchmark as the brand for innovation and just plain creating cool stuff, but much of it’s unheralded work has been in the experience arena – specifically creating amazing retail places in…

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Brand Teaser – An Inspired Trailer for the Melbourne International Film Festival

Creating Brandticipation for the MIFF Just caught onto the trailer for the Melbourne International Film Festival which opened last night. With more than 500,000 YouTube views already, can’t say I’m leading the pack on this one, but absolutely worth the1 minute 32 investment of your…

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OPSM – Brilliant Brand Association

The Brand Sponsorship, Brand Communications Conundrum For many brands, the brand strategy question of sponsorship is a tough one – calculating the benefits to the brand is often an imperfect science. The only hard and fast rule for success is ‘be brilliant’.

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The Future of Retail Brands looks Easy…

Technology Innovation – your Customers Best Friend For retail brands, much of the blue sky is in the innovation of their customers’ shopping experience. There is much hype about making shopping experiences more functional – and increasingly making them faster and easier. For US retailer…

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