Blog

By Category


Our top 10 tips for ‘best practice’ within a branding studio

Behind Every Great Agency Is… Often we are asked what makes our branding studio ‘chug’ along like a well oiled machine? Our agency is no different from any other well run business, the secret to our success is organization, systems and processes. We’ve compiled a…

Read more »

Place branding with personality

The Dutch do not have to market to me. I love Amsterdam and I love the confident and friendly demeanor of the people living there. But for the Americans who have not been touched by what Holland has to offer, the launch in May of…

Read more »

An imaginative brand retail installation from Aesop

The Australian skincare label Aesop continues to be innovative in the retail arena with it’s beautifully considered instore sensory installations. Last weekend I happened to be walking down Gertrude St Fitzroy and came across a floor of Autumn leaves in the local Aesop store. Not…

Read more »

The Future of Retail – Category You. Our May article for The Melbourne Review

Online retailers are getting smarter about the way they sell to us, but are they still blinded by out-dated paradigms? May 2013 David Ansett & Peter Singline Recently Amazon launched an online store dedicated to the Over 50 market. For the first time a major…

Read more »

Beyond Ford – what are the lessons from a Nation brand perspective?

Last week Ford in Australia announced its intention to halt car manufacturing in October 2016. After 88 years of making cars in Australia Ford’s decision to pull out reflects some poor decisions (persisting with bigger vehicles and a domestic centric right hand drive platform), high…

Read more »

Reinventing Retail Brands – A Stunning Retake on the Store Mannequin

Innovative Retail Branding from Topshop UK Loving this stunning retail brand visual merchandising created for the Topshop’s Regent Street windows by NEON and studioXAG. In this innovative take on the ever-present fashion store staple, the mannequin is re-interpreted, resulting in a vivid wheel that highlights…

Read more »

Big Hearted Business – bringing together left and right brainers

Starting a new business venture is pretty tricky at the best of times, but if you’re a creative-thinking right brainer, you may find the logical side of business more mystifying than most. Cue the lovely, multi-talented and evidently very busy Clare Bowditch. Mum of 3,…

Read more »

Brand Strategy Laced With Rituals

Spending a part of this last weekend in Paris I was once again reminded of the power of rituals to generate an emotional charge. The ritual in Paris, which seems to be growing each year, of fastening a lock to a bridge over the Seine…

Read more »

Don’t reinvent the brand, just shift the way it’s perceived.

Recently the ceramic manufacturer Wedgwood, has been rebranded with a new identity, campaign and packaging designed by BuroCreative. Wedgwood has had a number of reincarnations over the last 254 years, most recently it was affected by the global financial crisis and placed into administration and…

Read more »

Airagami and the Art of Standing Out in the Retail Brand Landscape

Stand-out Retail Brand Design Sure retail brands are facing a tough stretch, where attracting the attention of new customers and engaging with them sufficiently to turn them into brand loyalists is tougher than squeezing the proverbial blood from a stone. But every now and again…

Read more »

Beauty brands and blatant lies

I like to think that I’m an ethical consumer, but brands don’t half make it difficult to make informed choices! There is a growing movement by shoppers to vote with their dollar, but sadly we are deliberately and routinely misled by brands, with ambiguous claims and…

Read more »

Brand Strategy will only match consumer sentiment

A study last year by Harvard Business School concluded that consumers care, that they will pay more for clothes that represent fair-labour practices. However, most brands will only embark on a strategy of full disclosure if compelled to by consumers. And despite the Harvard research…

Read more »