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How brand loyalty programs can kill-off customer loyalty

Times are tough enough in retail land without disappointing loyal customers Last weekend my wife went shopping for some new bedding. As has become habit she headed straight to our local Adairs, a chain of homewares and manchester retail stores in Australia. We’ve been members…

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Six Retailers Doing the Most to Make Mobile Part of the In-Store Experience

Leading the New World of Mobile for Retail Brands Recently I came across this great article on marketing and business innovation blog PSFK that featured a study into the merchants and brands that are most effectively integrating mobile into their physical stores. The featured retails…

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Walmart's 'Store For Good' is a reminder that brands need a Greater Purpose

Big Brand and Big Heart? US Mega-retailer Walmart, seen by many small town business owners as an enemy to community and local business in general is working overtime to turn the tide of public sentiment. Store for Good is a program Walmart is developing in…

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