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Social Media platforms are disconnecting from Brands.

No more sharing the love. In a move reflecting a growing frustration among brand owners and manager, global beauty brand Lush announced it will be shutting down its social media channels in the UK. For a brand as popular as Lush in a category where…

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Easy Jet’s Look & Book, a Social Media Masterclass for Brands

The end of Instagram travel envy. The UK’s Easy Jet has launched a new booking app that takes their social media game to a new level. Look & Book is an app designed to turn Instagram travel inspiration into a reality. Look & Book identifies…

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Vero – True Social. Just another social app?

First of all, lets start with this disclaimer. If you can’t be bothered to keep up with yet another social media app then there’s no need to find out more about Vero. Because that’s exactly what it is, but apparently ‘with a twist’. Vero is the…

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Back to basics: 5 key things to consider before starting your website

So you want a website and you want it now. There are alot of easy ‘web page builders’ out there these days which allow you to create your website using the drag and drop method. That’s fine if you need to launch your site in…

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Why Micro Influencers are every brand’s best friend

Micro Influencers can build your brand for less than you think. When most brand owners, managers and marketers think of social media influencers, they picture top shelf celebrities with millions of followers charging $100,000 per mention. And whilst these mega-stars are leveraging their huge followings…

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Top 3 social marketing trends for brands

Drive your brand’s social marketing to the next level As social media matures and the dust begins to settle we’re getting a better sight-line on the role it plays for brands. Regardless of the size of your business and the category you play in, online…

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The Power of Consumer-Centric Lifestyle Brands

From boring and monotonous to creative and exciting – the success story of Samsung Mobile Thinking back to a decade ago, when consumers thought about Samsung, the image of a true technology and innovation company would spring to mind. Fast forward to now, Samsung represents a…

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The Simplicity of Being Nude – A Brand Delivering the Bare Minimum

Taking a Nude approach. Domestic glassware brand all about simplicity. Nude is a new domestic glassware brand that insists “simple is beautiful”. Nude want to appeal to a younger target market and brings a fresh new angle to a pretty out-dated and fair to say boring industry…

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Insta-rebrand leaves me a little… meh!

  Instagram made waves last week in the design and social media world by launching their much anticipated brand identity refresh, and UI overhaul to their loyal band of insta-obsessed-followers. The reason for the tech update is to create a better UI experience for users, paring back brand…

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Can Snapchat be an Effective Communication Platform?

As Instagram announces its changes to their timeline, are brands already planning for the future? Instagram have recently announced they will be gradually rolling out a new algorithm based timeline replacing the existing chronological format, with a broad roll out expected in the coming months.…

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American Apparel is Bringing Sexy Back

American Apparel returns to its roots in an attempt to revive the brand American Apparel, the Los Angeles based clothing manufacturer and retailer known for basic apparel and risqué marketing campaigns, has decided to bring sexy back, and propel it back to being at the…

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Major sponsors cut ties with Maria Sharapova, but for what reason?

Sponsors using Sharapova’s news to kill two birds with one stone. Choosing not to stand by Sharapova because of recent events? Or was it just the perfect excuse to move on without facing public backlash? Nike, the same company that stood by Tiger Woods and…

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