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Trends in Social Media Branding – The Cinemagraph has arrived

New social media trend for brands amps-up brand engagement. Facebook is now promoting the use of cinemagraph profile photos in the form of short loop videos. A cinemagraph is a mix of a photograph and a video. It creates a visual where one or a…

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Retail Brand 7-11 Gets a Social Media Reality Check

Social media can be a tricky place for brands at the best of times. The world of social is truly owned by consumers, and brands need to understand the challenges and responsibilities that come with that. Recently convenience retailer 7-11 was called-out by the very…

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UBET smart brand engagement for Melbourne Cup Day

UBET calls on all red-blooded Australians to push for a national public holiday with #UBETWECAN social campaign. It’s the race that stops a nation but it’s only Melbourne who gets a day off. UBET has tapped into the sentiment that most of the country thinks…

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Truly Deeply creates tasty brand identity and packaging for Soulful Soup

A brand identity packed full of richness and flavour A perfect blend of contemporary feel with a sense of tradition, the Soulful Soup brand identity is as rich and flavoursome as the product.

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Truly Deeply creates brand for new app Kombie

Brand identity brings new social mobile app to life. Truly Deeply’s brand positioning and identity work is helping Kombie to stand out and become the next big thing in the competitive social app world. Kombie founder Stuart Berwick, said that “The Kombie brand identity has…

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Strangelove – A Local Craft Brand Bursting With Differentiating Personality

Some days it seems the whole world is going craft It seems like every time I look over my shoulder there’s another craft beer, craft burger, craft baker, craft soft drink maker appearing on the horizon. The ‘craft’ trend is a boon for consumers with…

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Kenzo Bus drives smart brand activation for UAE launch

Retail brands can’t stand still. They need to constantly innovate and more importantly find ways to reach out to their audience. Lately, we’ve seen a massive explosion of the pop up shops and gourmet food trucks, now French brand Kenzo is taking their brand to…

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Clorox branded racist for their emojis tweet

Recenlty, we saw another example of how careful brands need to be when they use social media. Bleach brand Clorox damaged their clean image by being accused of being racist following poorly considered tweet. Clorox has since apologised for what they believe was a harmless…

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Mustang Speed Dating hits the Brand Engagement Gas

Mustang Speed Dating Drives Accelerated Brand Engagement Ford recently released a clever little video content campaign called Mustang Speed Dating. They fitted a Mustang with cameras to capture the driver and passenger, then launched a gorgeous stunt driver onto the blind date market, luring unsuspecting…

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How a little design studio in Australia attracted Two Million web site hits

My How Times Have Changed – The Online Brand Revolution Recently we passed 2 million hits on the Truly Deeply web site. Back in 2009 when we launched our updated site and blog – if you’d told us we were going to have that many…

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Airbnb kicks off 2015 with a brand inspired social campaign #OneLessStranger

As we launch into 2015, what better way than to start with a brand that is motivating ‘good’ from day one? Over the holiday break, Airbnb kicked off a major social campaign ‘One Less Stranger’, inspired by their brand vision to ‘bring the world together’.

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