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Nokia plans for a global comeback – Will consumers embrace the once beloved brand?

The Finnish company signs a new agreement, making a comeback doing what they once did best, but is the boat already too far gone?  Two years after Microsoft’s mistreatment of Nokia’s mobile business, the Finland based company has signed a new strategic brand and intellectual…

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The Simplicity of Being Nude – A Brand Delivering the Bare Minimum

Taking a Nude approach. Domestic glassware brand all about simplicity. Nude is a new domestic glassware brand that insists “simple is beautiful”. Nude want to appeal to a younger target market and brings a fresh new angle to a pretty out-dated and fair to say boring industry…

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The Power of Australian Made Products in the Chinese Market

Australian business ‘Green and Clean’ sells bottled Australian air to China The Chinese markets growing demand for all things Australian continues to boom, from iron ore, to real estate, to baby formula and now Australian air. With China’s emerging middle class becoming increasingly worried about…

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5 reasons behind Donald Trump’s thriving personal brand

Donald Trump has one of the strongest brands in the world right now, and he didn’t have to change a thing to get there. Donald Trump has become one of the most powerful brands in the world, with the Trump boom continuing to grow every day. Trump has demonstrated…

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UberEATS Arrives in Melbourne

UberEATS arrives in Melbourne, helping restaurants reach more consumers, but can the ‘market place’ app bring more harm than good? Melbourne recently became the first city in Australia to gain access to Uber’s diversification into food delivery services, UberEATS. UberEATS joins a highly competitive market…

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#SLEEPREVOLUTION – Huffington Post’s Global Sleep Campaign

The Sleep Revolution – A book all about the Zzz’s. We all know the effects of a bad night’s sleep. THE SLEEP REVOLUTION is a newly released book by author Arianna Huffington written to educate people about the benefits of sleep and how often this is overlooked.…

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Fashion Labels Are Forgetting the Importance of their Brand Essence

Calvin Klein founder discusses how current practices within the fashion industry are not good for the long-run The power of a brand essence has diminished over time within the fashion world. In the past, iconic fashion labels have endeavoured to ensure all touch points within the market…

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Monash University Encourages You to ‘Question the Answers’

Monash University encourages the audience to look beyond the conventional and accepted, and challenge the status quo. Monash University has launched a new integrated campaign starring Australian actor David Wenham, which thanks people who accept what they’re told, for creating a world where answers should…

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The 2016 Olympic Games Logo – A Representation of Rio’s People and Environment

The 2016 Olympic Games in Rio is all about bringing people together and celebrating the environment. A closer look into the design of the logo, by Fred Gelli. The 2016 Olympic Games are fast approaching and this year it will be held in Rio De Janeiro in Brazil…

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Is Trademarking Hashtags Making Social Media Anti-Social?

Will putting a trademark on hashtags restrict its ability to be successful? In recent times, brands have increasingly been using their own bespoke hashtags to communicate with customers. As the use of hashtags becomes more common, hashtag trademark applications filed have followed suite. The words…

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Can Snapchat be an Effective Communication Platform?

As Instagram announces its changes to their timeline, are brands already planning for the future? Instagram have recently announced they will be gradually rolling out a new algorithm based timeline replacing the existing chronological format, with a broad roll out expected in the coming months.…

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11 x World Surfing Champion – A Closer Look into the Life of Kelly Slater

A true surfing legend – a snap of myself with Kelly Slater at the 2016 Rip Curl Pro. I was lucky enough to meet Kelly Slater over the long weekend at the Rip Curl Pro at Bells Beach, and it’s fair to say I am a pretty…

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