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When #’s backfire for brands

Social media has revolutionised marketing practices creating a sense of intimacy with customers and brands never before experienced. With relationships moving from transactional to social, the power of social media is being harnessed to communicate directly with customers irrespective of location. The downside is a…

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The Crittenden Brand Critter – How Social Media Helps Keep Big Business Honest

The power of social media for having a conscience. The Australian newspaper last Saturday (15/2) had a great piece written by Blair Speedy that once again highlights the power of social media. It also highlights how big business, in this case Woolworths, can at times…

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Instagram – Three years and 150 million users later

Instagram recently turned three years old. In that time, it has managed to amass over 150 million users. While Instagram doesn’t hold an audience the size of Facebook or Twitter (yet), it has established one of the most active and engaged audiences of any social…

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Walmart's 'Store For Good' is a reminder that brands need a Greater Purpose

Big Brand and Big Heart? US Mega-retailer Walmart, seen by many small town business owners as an enemy to community and local business in general is working overtime to turn the tide of public sentiment. Store for Good is a program Walmart is developing in…

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The New Business Acquisition Power of Social Media for Business to Business Firms

Proving the Digital Experts Wrong Much has been written over the last few years about the role of digital marketing and social media for business, yet the subject remains one viewed by most executives with skepticism bordering on derision. Like any other new channel to…

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