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Insta-rebrand leaves me a little… meh!

  Instagram made waves last week in the design and social media world by launching their much anticipated brand identity refresh, and UI overhaul to their loyal band of insta-obsessed-followers. The reason for the tech update is to create a better UI experience for users, paring back brand…

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Drunk at the screen: How alcohol brands maximise social media to reach consumers

A recent University of Queensland study has illustrated just how prevalent alcohol brands are on social media, and how their marketing strategies are reaching consumers in an environment far less regulated than traditional advertising. Using follower insights, brands are able to push messages at times…

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