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St Patrick's Day brand storytelling

For those of our blog readers who are donning green today and celebrating the festival of St Patrick around the world, here’s a beautiful brand video from Discover Ireland. With Liam Neeson narrating, the #GoGreenPatricksDay video leverages the publicity of Paddy’s Day around the world…

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Packaging the NYC experience

Justin Gignac, a New York City based artist and entrepreneur, collects rubbish…pieces of New York City’s culture, documenting instances in time as archeologists have done for thousands of years. Gignac began selling garbage in 2001 after co-workers challenged the importance of packaging design. To prove…

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