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Som Sabadell, an ode to inspiring and unexpected marketing

A recent example of inspiring, situational marketing has come from a very unexpected source: a Spanish bank. Celebrating their 130th anniversary, Banco Sabadell surprised and delighted passers-by in Plaça de Sant Roc, Sabadell by playing Beethoven’s ‘Ode to Joy’ with performers from the Vallès Symphony Orchestra, the Cor…

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Utilising stunt advertising for market cut through

Upcoming movie, Carrie, successfully utilises stunt advertising for market cut through Over the last few days, the Internet has been abuzz about the stunt-based advertising for Carrie, a Stephen King novel and remake of the 1976 horror movie. The prank is fairly simple in concept:…

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