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Amazon Dash: Redefining the internet of things approach to shopping

Amazon have launched their latest innovation in changing the world, with the introduction of Amazon Dash. In it’s simplest form it’s a device in your kitchen, which you press when running low on a particular kitchen necessities, like groceries or cleaning. Each consumable will have…

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Volvo’s new Roam Delivery service adds another dimension to the brand

Volvo has a pretty nifty bit of tech that adds another dimension to their brand and demonstrates another benefit of their ‘Connected Cars’ brand pillar. Their latest brand innovation is ‘Roam Delivery’, a service that enables Volvo drivers to have packages delivered to their car,…

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Samsung brand strategy: ‘Change everything but your wife and children’

More and more when I have been with friends in recent times the phone they are pulling out of their pockets is not an iPhone but a Samsung Galaxy smart phone. And as it turns out Samsung is probably the only other company that can…

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Our new brand positioning & identity for Serraview

Truly Deeply is proud to unveil our brand development work for Serraview, a leader in workplace management and optimisation. This is a bold new identity for a B2B brand that helps Australia’s largest organisations to simplify complexity, see the unseen and realise new opportunities.

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Top 10 Brand Design Blogs – Part 2

Source butdoesitfloat.com, photograph by Christy Lee Rogers Top 10 Brand Design Blogs – Part 2 Sometime ago I published a ‘Top 10 Brand Design Blogs’ post that celebrated and promoted some of my most favorite brand design blogs. I thought it was time to build…

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