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Sugar the tobacco for big food brands

Big food’s short term thinking on sugar Every day there seems to be more and more information surfacing about the activities of major food brands in response to the obesity epidemic the western world is facing. There’s little doubt they’re using their financial muscle and…

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Brand Reviews – Fake, Real or Simply Enticed

Last week ‘The Age’ newspaper reported that Australia’s largest home builder Metricon is suing a product review website for publishing misleading reviews about its main competitor without disclosing they were solicited as part a promotion to win an iPad mini.

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Retail Brand Theatre Is A Differentiator

Is a cost mindset killing the theatre? With all the focus recently on department store David Jones receiving a $2.15 billion takeover offer from South African retailer Woolworths, it has again raised questions around the future of department stores.

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Brands do not need to be ho hum

Consciously think about extraordinary brand gestures In reference to Australians celebrating Australia Day on the 26th of January, Ann Rennie wrote a great piece in The Age newspaper reminding us how the ordinary enables us to discern the extraordinary. She wrote: “We spend most of…

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Retail brand strategies in a real world assault

JWT’s trends for retail in 2013 suggests that retailers who find a way to integrate will have a “killer brand.”  It has experts suggesting that one needs to be where the customer is, with both your messaging and your product. Consumers today are both online…

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Big Retail Brands Get On With It Online

What a long time a year is in retailing. This time last year we had the major retailers spending all their energy arguing to the Government that they needed protection from the disparity associated with overseas online sales not having to pay the 10% GST.…

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Online really offline for Harvey Norman

Australian retailer Harvey Norman last week confirmed what we already new, and that was that they have just had a lousy year of trading. They posted a 31.6% drop in net profit and continue to bemoan the lack of consumer appetite for shopping, and the…

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The Next Digital Generation

If you think texting while walking is dangerous, just wait until everyone starts wearing Google’s futuristic, internet-connected glasses.

  Directions to your destination appear literally before your eyes. You can talk to friends over video chat, take a photo or even buy a few things online…

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The Power of Brands – when 'Sorry' is the hardest word to Say

Qantas celebrated its 91st birthday yesterday with the launch of its new new Boeing 787 Dreamliner with little ceremony.  The more subdued approach to the milestone and the new plane is a sign of the company’s desire to avoid any negative media attention.  In recent…

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WikiLeaks Brand – Borrow when you can!

In the same way WikiLeaks borrows brilliant from any source, the Australian yoghourt brand Jalna has been running a print campaign whereby they seemingly borrow a famous or high profile person’s status as an endorser for their brand. And at the moment when you are…

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When Brands Collide

I couldn’t help but laugh when I saw the front cover of the January 2010 edition of Golf Digest in light of everything that has happened to Tiger Woods in the last few weeks or so – and I quote Geoff McClure from The Age…

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