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Sandilands, Austereo and Twitter – brand association; being held accountable for the company you keep

Twitter continues to set the news agenda and prove how fast the message can spread and galvanise public debate. It also highlights the importance of monitoring and participating in the conversation about your brand and being ready to respond appropriately, particularly when you are caught…

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Retailers join in the Sustainability Forum

The 21st Century has brought with it drastic changes in the business environment with consumers and businesses alike becoming increasingly concerned with the sustainability of nature‚Äôs resources. Many argue that this shift has been the result of an increased awareness of global climate change, largely…

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