Blog

By Category


Lance Armstrong: Personal Brand Armageddon

Last month as the International Cycling Union (UCI) followed the US Anti-Doping Agency on banning Lance Armstrong for life and stripping him of his Tour wins we got to witness what is arguably the biggest personal branding disasters unfold. I don’t think there’s any debate…

Read more »

A Bold Brand Gesture

In an Australian racing first, leading online bookmaker Sportsbet.com.au has declared the 2010 Cox Plate (to be run 23/10/2010) a one horse race and has paid out all bets totaling more than $250,000 on the Bart Cummings trained – So You Think. The unprecedented move…

Read more »

adidas Vs Nike – A Battle of Brand Association

All Brands Have Meaning Whether carefully and strategically considered or by default, all brands hold associated meanings in the minds of the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their…

Read more »

When Brands Collide

I couldn’t help but laugh when I saw the front cover of the January 2010 edition of Golf Digest in light of everything that has happened to Tiger Woods in the last few weeks or so – and I quote Geoff McClure from The Age…

Read more »

Tiger Takes a Break – A Snapshot of Social Sentiment

Word on the Web Given the flood of blogs, tweets and mentions on the latest chapter in the Tiger Woods saga, it’d be remiss of us to not take a snapshot of current social sentiment. As Tiger announces he’s taking a break from golf, we’ve…

Read more »

Tiger Woods – A Social Brand Snapshot

Word on the Web Social Brand Snapshot provides a visualised cross section of current blogs, tweets and social mentions of Tiger Woods, providing an instant view of current brand sentiment. David Ansett, Brandamentalist. Brand Agency & Graphic Design Melbourne.

Read more »

Tiger’s Brand Will Survive

The immense level of news being generated by Tiger Woods this week is in direct proportion to the size of his personal brand. Tiger’s brand is huge. The very reason for the hype over Tiger’s indiscretions is the same reason why he will survive this…

Read more »

The Tiger Woods Brand – A $19 Million Economic Benefit

He’s still the talk of the town, state, country and the world. Eldrick Tont Woods known simply as Tiger Woods is arguably the greatest sports person of all time and is widely noted as the worlds first billionaire athlete. After his arrival in Melbourne on…

Read more »