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Better Coffee – The Incredible Power of Recommendation

The Power a Recommendation We all know how crucial and personal our morning coffee from our favorite cafe’ is to ones mental state. That feeling of walking into the cafe’, stumbling our way to the counter, mumbling our order to the more hipster behind the…

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Look at the world a little differently

Headlines and news content worldwide are all too often about events that have gone bad, disasters, deaths, political nonsense and tabloid gossip. ‘Negative news’ over saturates the media and teaches the viewer to automatically expect the worse. Disasters are easy to report on, they get…

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Caine's Arcade Brand Storytelling

We all know how powerful social media can be and this latest story to come out of LA shows just how powerful it can be when one individual decides to take on a cause.¬† Caine’s Arcade tells the heartwarming story of a boy named Caine…

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Nike FuelStation Reinventing Retail Space and Product Interaction

Nike FuelStation at Boxpark London Nike continues to push retail space design and customer experience with the first FuelStation launched in Boxpark London. A retail space that is like no other, the space invites the digitally enabled athlete to interact with the Nike brand. The…

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Open Your Eyes and Re-evaluate Imagination

The Power of Storytelling and Imagination As a brand designer working in Melbourne, I constantly search for inspiration, unique experiences and creativity that keeps my mind fresh and active. In a world where we are so used to our routines, financial concerns and limited daily…

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Retail Brand Loyalty. Have you got it?

Lately I have been thinking a lot about retail brand loyalty and what it means to brand owners, employees and retailers. Brand loyalty is a strange thing, you can’t hold it or visibly see it, but the value that should be placed on it, for…

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Enter the Megamercial!

In the world of brand design and¬†advertising everyone is always trying to out do each other and be the next big thing. Here at Truly Deeply we always have our eyes to the sky and ears to the ground. I have found the next big…

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Air Swimmers Create 'Wow' Brand Experience

Is that a shark swimming through the lounge room door? Yes that is correct! I stumbled across Air Swimmers not so long ago and immediately was impressed by the simple brand theater and overall fun brand experience created by this unique toy product. See more…

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Melbourne Skydive Centre Emotional Brand Design

Occasionally we come across a emotive piece of brand design which for us stands out as a powerful communication. Melbourne Skydive Centre’s promotional video, is beautiful, majestic and awe inspiring, connecting Melbourne Skydive Centre as a unique experience to people’s emotional needs and personal aspirations.…

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Clemson vs Davidson. An Authentic Baseball Brand Experience

I’m not sure if these guys have the brand smarts, but they certainly have huge imagination and creativity when it comes to creating memorable brand experiences. From a rained out baseball match between Clemson and Davidson, the guys got together and got up to some…

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Organic Brand Product by Docomo…Touch Wood.

Docomo. Creating Organic Technology. More and more we are seeing mobile phone based companies competing to slim line products to feel organic and seamless attempting to keep up with Apple’s domination of the mobile phone market. User interactions with products that are effortless and seamless…

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Coca-Cola Happiness Truck

A Coca-Cola Pop-up Brand Experience Coca-Cola have converted a delivery truck into a happiness machine on wheels delivering “doses” of happiness in the streets of Rio De Janeiro, Brazil.¬† With the line ‘Where will happiness strike next?’ Coca-Cola literally delivers a brand experience worth smiling…

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