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Tom Waterhouse retracts but has the damage to his brand already been done?

Just a week after I last wrote about The Rise and Potential Fall of the Tom Waterhouse Brand, Tom publicly apologised for excessive use of advertising. In the same breath that he apologised he justified the former over use of his advertising campaigns because of…

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The Brand Gamble – Winner or loser?

For anyone who lives in Victoria, Australia and does not know who Tom Waterhouse is, then I apologise for raising his name. For the rest of we Victorians, we have not been able to escape Tom’s advertising campaign promoting his online gambling business. For anyone…

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