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Fujitsu Brand Adrift

Fujitsu stranded in a sea of negative brand association Recently Fujitsu found itself in cold water when a hot air balloon was stranded in Port Philip Bay, in Australia‚Äôs southern city of Melbourne. The balloon, along with its ten passengers, originally landed on South Melbourne…

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Know my phone…..know me

Mobile phones have come a long way from where they started. Back in the early days you felt good if you got 30 minutes call time out of the brick in your hand, now we can’t put them down and we’re disappointed if we can’t…

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