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Brands need to Innovate or they will Fade

How are You Innovating? In Australia there is no doubt we have a two speed economy operating, and if you’re not in the resources game you are experiencing the ‘slow lane’. Many businesses and brands are doing it tough. An article in one of the…

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Brand Management the Metcash Way

The art of brand management in today’s economic climate presents huge challenges. In Australia, the theory is that we have missed a recession, but we have been left with a hugely cautious consumer and a distinctly two speed economy. Managing the challenges of a ‘value’ …

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