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Hot Wheels – Life imitates Brand imitates Life

A Red Hot Brand Experience. In this spin-out of life imitating brand, Hot Wheels have put their brand all over the world record truck jump, creating a life-sizedĀ  Hot Wheels jump track and capturing the wonderment of childhood play for a huge audience of grown-ups…

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Lovely Brand Packaging Design for UNA Wine

Creating Uniquely Evocative Brand Packaging Design Recently I cam across this beautiful wine packaging design; ‘UNA‘ wine bottles designed by cibic workshop to mark the 150th anniversary of the unification of Italy. What struck me was the power of creating a different packaging form when…

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