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Truly Deeply rebrands Koolaman jewellery to celebrate life's moments

Truly Deeply unveils its brand strategy and design work for Koolaman, Australia’s leading hand-stamped jewellery brand. Koolaman Founder and Director Lisa O’Keefe, says that working with Truly Deeply has been an incredible journey. “They have not only created a beautiful brand that truly represents our…

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Olympic pictograms – a barometer of corporate brand identity

Last week the Rio 2016 organising committee launched it’s pictograms. Created by the Rio 2016 in-house team they are based on the typeface created by Dalton Maag, which is in turn was based on the Rio 2016 logo created by Tátil Brazilian consultancy. The pictograms are…

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UN Women campaign uses Google data to powerfully illustrate widespread sexism

There is no doubting the influence of Google in everyday society. It is one of the few tech-based words to become a verb and is all pervasive in our daily lives. What Google has in spades and why it is such a powerhouse, is data.…

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The Habits of Authentic Brands

If you are a fake, declare it and own some brand authenticity At our E3 global network agency network meeting in Duisburg Germany last week we explored a theme around the Power of Origin in branding. We had a variety of speakers covering topics from…

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Creative collaboration reinventing a game of mini golf.

As a part of the 25th anniversary of the Walker Art Centre’s Sculpture Garden in Minneapolis, artists, architects and engineers have collaborated to create the unique mini golf course “Walker on the Green.” Each hole throughout the course is an artwork in itself, by introducing…

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Open House Melbourne an innovative event brand.

Open House Melbourne is an event that provides a free and rare opportunity to discover the interior design, architecture and engineering of historic buildings nestled around the city. Recently, the brand’s extensive integrated campaign has been building in anticipation of this weekend’s event. I’ve noticed…

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Brand responsibility. Coca Cola tries to sugar-coat obesity issues with new campaign.

This week, Coca Cola has released a new campaign, which they claim is part of their commitment to help fight obesity. With the brand being threatened, Coca Cola is trying to take a leadership position on the issue by trying to reframe the discussion around…

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Naming balls up for professional services giant

Multinational professional services giant, Ernst & Young launched their newly named brand, EY, earlier this month with an accompanying fresh new look. A re-brand is always an exciting time for any brand. Unfortunately for EY though, who deal heavily in due diligence and corporate advice, is that…

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Woolworths’ Masters brand strategy lessons

According to designer Hans Hulsbosch who created the brand for Woolworths’ hardware retail chain, Masters, the name was chosen because it stands for strength, intelligence and artistry. They wanted the name to be simple, strong and contemporary, one that would appeal to both genders. If…

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There's no 'I' in team right? Branded sporting personalities in team sport

Sporting teams all over the world must contend with the balance of club brand vs personal brand when the decision is made to sign up a superstar. Players that are so well-known and successful can end up being as big, if not bigger than the…

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Emotions + Remembrance = Brand

One of the most important things in a brand is remembrance. If a brand cannot be remembered it won’t be consumed as much as it is wished. If it was a good experience or product and still we can’t remember the name of it, then…

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Personal brand transcendental moments

In an article last week in the Age (9th July), actor Colin Friels was interviewed about his up and coming role in an independent theatre production Moving Parts, written by advertising creative David Nobay. What struck me about the article is that Friels expresses what…

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